Why NOW is the time to buy a Fitbit Sense smartwatch in the Black Friday deals

The Fitbit Sense smartwatch is one of the best around, and it's now $100 cheaper – here's how to get one!

Fitbit Sense
(Image credit: Fitbit)

The Fitbit Sense is absolutely one of the best Fitbits on the market right now. In fact, if you're looking for a smart device at all, the Sense should be one of your first ports of call. The flagship smartwatch is stuffed with technology, including electrocardiogram sensors which aid in spotting irregular heart rhythms, advanced sleep and workout-tracking, and a huge well of exercises to guide you through – especially if you sign up for Fitbit Premium. 

Normally, the best Fitbit would be retailing at around $300, unless you got a really, really good deal. However, Fitbit has made a surprise move and decided to slash the price of the Fitbit Sense by a massive $100 in loads of top stores such as Amazon, Kohl's, Walmart, Best Buy and the flagship Fitbit store. 

Interested? We're not surprised: it's now almost the same price as other, less technologically-advanced products in the range such as the Fitbit Versa 2 and Fitbit Charge 5. This is, without a doubt, the cheapest you'll find this watch, which has only been out for a year, and we don't know how long this deal will be hanging around for, making it a must-buy. Check out the deal below at Amazon (opens in new tab).

Black Friday Fitbit Sense deal here:

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Fitbit Sense smartwatch | Was $299.99 | Now $199.99 at Amazon (opens in new tab)
Save 33% on this Fitbit Sense mega-deal, including built-in GPS, ECG and EDA sub-dermal sensors, using laser technology to detect how stressed you are and rolling that information into daily "scores". Loads of workouts to follow along on your wrist, too, with an included six months of Fitbit Premium. 

As mentioned above, this deal comes with six months of Fitbit Premium, a fully-comprehensive way to measure your health and fitness. Simple sleep scores, stress management scores and "daily readiness" scores make tracking your health a doddle, while hundreds of different workouts can be monitored on the service. 

The Fitbit Sense contains a raft of cool features we've not talked about yet, from GPS and music storage (leave your phone at home) to workout detection. Just start running, and the Sense will pick it up, no need for actually hitting a "record" button. It's got comfy silicone straps in varying sizes, and a battery said to last for around six days on a full charge. 

Check out the best Fitbit deals and Black Friday fitness deals guides for more top-tier deals on fitness trackers.  

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All the best Black Friday health and fitness deals in one place (opens in new tab)

We're keeping a keen eye on all the best Black Friday fitness deals (opens in new tab) as they happen, with major discounts on cardio machines, fitness equipment, running shoes, Fitbit, Apple Watch and other fitness trackers, and much more. Don't miss out!


Matt Evans
News Editor

Matt Evans is an experienced health and fitness journalist and News Editor at Fit&Well, covering all things exercise and nutrition on the Fit&Well website. Matt originally discovered exercise through martial arts: he holds a black belt in Karate and remains a keen runner, gym-goer, and infrequent yogi. His top fitness tip? Stretch.