The Amazon early Black Friday deals are already here. As one of the biggest retailers on the planet, the big A is always a top destination for the Black Friday fitness deals, and this year is no exception.
Amazon is no stranger to running long periods of deals: it began the season in style with a late Prime Day bonanza spanning around three days of price slashes. True to form, its Black Friday and Cyber Monday (or "Holiday" discounts as it calls them) are already well underway.
From high-tech electronics like fitness trackers, smartwatches and healthy-eating kitchen appliances, to small purchases such as resistance bands and workout sweat tops, Amazon has got you covered. You'll even find big-ticket items, with elliptical machine, exercise bike and treadmill Black Friday deals to be had.
Have you been waiting on a big purchase? In the Black Friday deals, the general trend seems to be the more expensive the product, the heavier the discount. Shoppers looking for hot fitness kit like true wireless earbuds (including Amazon's own Echo Buds) and fitness watches like the new Apple Watch Series 6 or Fitbit Sense are sure to be in luck.
Likewise, those looking for large equipment like weights benches, cardio machines or home gyms can expect hundreds of dollars (or pounds) worth of discounts. Even supplements like protein powders are expected to receive plenty of great price crashes.
Below, we've mapped out the best ways to get the top deals in both the US and the UK Amazon stores. Without further ado, here's how to grab the best bargains.
US Amazon deals
Amazon early Black Friday deals: Quick links to hot products
- Apple store on Amazon – Top deals on Apple Watches and Airpods
- Amazon devices – Alexa and Echo devices, including the new Amazon Halo fitness band
- Fitbit devices – Fitness trackers including the new Fitbit Sense
- Under Armour – Save on the best fitness apparel and equipment
- Garmin – The best prices on the best GPS smartwatches
- Sunny Health and Fitness – Elliptical machines, treadmills, steppers, weights & more
Amazon early Black Friday deals: The best deals on right now
Sunny Health & Fitness SF-RW1205 Rowing Machine | was $109.00 | now $84.99 at Amazon
The cheapest option on our list, this little gadget is a lever-based rowing action rather than a corded machine, using hydraulics to create 12 levels of resistance. The big selling point is its compact nature, allowing you to go from room to room (or even stick it in the car) with ease.
Sunny Health & Fitness Obsidian Surge 500 Water Rowing Machine | was $499.98 | now $399.97 at Amazon
Now we're talking. Water rowers, which use a water tank to more accurately simulate real rowing conditions, are normally super expensive. This Sunny model, discounted at Amazon, is a great buy at this price point.
Adidas Ultraboost 20 | was $180.00 | now $121.44 at Amazon
Save $60 on one of the best running shoes around right now. Ultraboosts are always top sellers – our 19s have seen many a mile – making this a great deal. With Adidas' Responsive Boost midsole and a Primeknit upper, this is top of our list for a reason.View Deal
Ninja Mega Kitchen System | was $259.99 | now $159.99 at Amazon
Save $100 on this heavy-duty blender and juicer system from the grand-daddy of blender brands. Ninja, like its namesake, will slice and dice with its tough blades across a selection of cup sizes: a 72oz ice crushing pitcher for parties, an eight-cup food processor bowl and two clip-on smoothie cups, which also serve as the blending container so no nutrition goes to waste.View Deal
New Balance Men's Fresh Foam Arishi V3 | was $69.99 | now $34.99 at Amazon
Save 50% on an already very well-priced New Balance shoe. It's said to use New Balance's "fresh foam" tech to deliver a lightweight, cushioned ride. Great for people getting into running for the first time and are keen to protect their joints, without making the investment of a top-of-the-range shoe like the Ultraboost.View Deal
Beats Solo Pro Wireless Noise Cancelling On-Ear Headphones | was $299.99 | now $179.99 at Amazon
If over-ear headphones are good enough for Dwayne Johnson's workouts, they're definitely good enough for yours. With active noise cancelling, you can shut out the world and focus entirely on your own workouts. View Deal
UK Amazon Black Friday deals
Amazon early Black Friday deals: The brands and stores to watch
- Under Armour – Save on the top apparel and fitness kit brand
- Garmin – Savings on the best GPS running watches
- Reebok – Men and women's clothing and workout equipment
- Fitbit – Savings on premium smartwatches and bands alike
- Adidas – Great compression gear, trainers, apparel and fitness kit
- Ninja – The premium food processor, blender and smoothie maker
Amazon early Black Friday deals: The best deals in the UK store
Philips Premium Collection XXL Airfryer | was £320 | now £238.95 | save 25% at Amazon
Healthy chicken, chips, tofu, veg... the possibilities are endless. And yours. Literally, you could cook an entire chicken in this behemoth. The 2225 watt power and 1.4L capacity means you can cook for the whole family with ease.
Nintendo Switch Ring Fit Adventure bundle | was £344.99 | now £329.99 on Amazon
The best-selling console, bundled with the Ring Fit Adventure fitness game, for a discounted price? Sign us up. It comes with the varying-resistance Ring-Con controller, which you use to work out and control the character on-screen, and a leg-strap to track your movements, as running on the spot propels your character forward.
Fitbit Inspire Health and Fitness Tracker | was £69.99 | now £49.99 at Amazon
Save £20 on the original Inspire, still a very worthwhile device to own and an awesome fitness tracker. no heart rate, but auto-exercise recognition, sleep tracking and access to Fitbit's suite of features is worth the price of admission.View Deal
Beats Solo Pro Wireless Noise Cancelling On-Ear Headphones | was £269.99 | now £159.99 at Amazon
Beats' best on-ear cans are also heavily discounted in the UK. With up to 22 hours of listening time and hands-free control via Siri, they're perfect whether you want to listen to heavy metal in the gym or a guided meditation to shut out the world. View Deal
Garmin Forerunner 35 GPS Running Watch | was £129.99 | now £99.99 on Amazon
Get the excellent Garmin GPS watch, perfect for runners, hikers and all manner of adventure pursuits, for under £100. With smart notifications, music control, all-day activity tracking and built-in GPS, it's a real bargain at this price. View Deal
Beats Powerbeats Pro headphones | was £219.99 | now £159.99 at Amazon
These true-wireless high-performance earphones really are the best you can get, especially at this new price point. Unlike most earbuds, the Powerbeats Pro connect independently via Class 1 Bluetooth. With Fast Fuel, a five-minute charge gives a full workout's worth of playback.
Ninja 2-in-1 Blender with Auto-iQ | was £149.99 | now £129.99 at Amazon
Save £20 on this Ninja 2-in-1 blender, with multiserve and personal attachments. The modular marvel comes equipped with auto-IQ, as the machine's one-touch blending programs do all the hard work for you.View Deal
ANSGEC Massage Gun Deep Tissue Massager | was £69.99 | now £55.99 on Amazon
This comprehensive deep tissue massage gun has 30 speeds, tackling anything from light muscle soreness to deep-rooted knots. Essential for the recovery of any budding athlete. It's quiet and anti-shake, too, with eight swappable heads for comfort. Or discomfort, depending how bad your muscles are. View Deal
Optimum Nutrition Gold Standard Whey Protein Powder | was £41.99 | now £23.95 on Amazon
At 29 servings with 900g of chocolate flavoured powder, Gold Standard is among the best-selling and top-performing protein powders in the UK, making this offer a real find.
Shark Cordless Stick Vacuum Cleaner | was £449.99 | now £199.99 on Amazon
Wellness isn't just about health and fitness: it's also about a clean, healthy environment. This upright vacuum from Shark is £250 off, with powered-up lift-away technology and anti-hair wrap design to keep the brush head clean. View Deal
Amazon early Black Friday deals: When do the deals start?
Officially, Black Friday falls on November 27th this year, and Cyber Monday on the 30th. Many of the biggest price cuts on the Amazon stores will be saved until then.
However, Amazon, like its competitor Best Buy Black Friday deals, will be slashing prices all month long, right up until Cyber Monday is over.
Amazon early Black Friday deals: What are the best deals to be looking for?
As mentioned above, the biggest discounts tend to fall on the products with the highest prices, naturally. If you're looking to buy a piece of cardio equipment, like one of our best elliptical machines, you could potentially save yourself hundreds of dollars or pounds.
However, don't sleep on Amazon's lightning deals. All throughout the holiday period, you'll see deals with just a few hours left to claim them: Amazon's way of keeping shoppers interested.
Many of these deals aren't really all that, and serve as a way to clear surplus product. However, in amongst these lie real gems. We've already seen deals come and go on hot products like the Apple Watch SE and Fitbit Versa Lite, with more excellent deals to come.
Amazon early Black Friday deals: Strategies to help you shop smart
- Make a Wish List. If you have items you know you want, checking the price of these on a regular basis could help you score a fantastic deal.
- Keep a list of your favourite stores and brands. Whether you're after a new Dyson vacuum or a new pair of Nike trainers, running through that list a few times over the following week could help you net a deal on something that will improve your quality of life, rather than an impulse buy.
- Shop the most expensive items. The biggest items will have the biggest proportional discounts, potentially saving you hundreds of pounds on an item you were going to buy anyway.
- Don't forget the lightning deals! These quick-fire deals don't hang around, and you often only have minutes to bag a sweet bargain.