Amazon Black Friday fitness deals 2020: Shop the best bargains and discounts now

The Amazon early Black Friday deals are here. Here's how to get the best bargains right now

Black Friday fitness deals at Amazon
(Image credit: Getty Images)

The Amazon early Black Friday deals are officially here! As one of the biggest retailers on the planet, the big A is always a top destination for the Black Friday fitness deals, and this year is no exception. 

The deals will be running all this weekend, from today (Black Friday proper) right up until Cyber Monday. Amazon is no stranger to running long periods of deals: it began the season in style with a late Prime Day bonanza spanning around three days of price slashes. True to form, its Black Friday and Cyber Monday (or "Holiday" discounts as it calls them) have been well underway for a while.

From high-tech electronics like fitness trackers, smartwatches and healthy-eating kitchen appliances, to small purchases such as resistance bands and workout sweat tops, Amazon has got you covered. You'll even find big-ticket items, with Black Friday rowing machine deals elliptical machine, exercise bike and treadmill Black Friday deals to be had.

Have you been waiting on a big purchase? In the Black Friday deals, the general trend seems to be the more expensive the product, the heavier the discount. Shoppers looking for hot fitness kit like true wireless earbuds (including Amazon's own Echo Buds) and fitness watches like the new Apple Watch Series 6 or Fitbit Sense are sure to be in luck. 

Likewise, those looking for large equipment like weights benches, cardio machines or home gyms can expect hundreds of dollars (or pounds) worth of discounts. Even supplements like protein powders are expected to receive plenty of great price crashes.

Below, we've mapped out the best ways to get the top deals in both the US and the UK Amazon stores. Without further ado, here's how to grab the best bargains. 

US Amazon Black Friday deals

Amazon early Black Friday deals: The best deals on right now

SereneLife Air/Magnetic Rowing Machine | was $319.99 | now $289.99 at Amazon
Measure time, strides distance and calories burned without a watch with the SereneLife's incorporated digital monitor. With eight levels of tension resistance and up to 999.9m rowing distance limit, these workouts are anything but serene.View Deal

Essential Oil Diffuser, Anjou 500ml | was $34.99 | now $24.99 at Amazon
This therapeutic tool can aid sleep, induce feelings of calm and simply make your home feel like a more pleasant place to live through the power of smell. IT's whisper-quiet and carries an auto-timer so you can leave it on at night.View Deal

Adidas Ultraboost 20 | was $180.00 | now $121.44 at Amazon
Save $60 on one of the best running shoes around right now. Ultraboosts are always top sellers – our 19s have seen many a mile – making this a great deal. With Adidas' Responsive Boost midsole and a Primeknit upper, this is top of our list for a reason.View Deal

Ninja Foodi 8-quart 9-in-1 pressure cooker | was $269.99 | now $169.99 at Amazon
Save $100 on this heavy-duty cooker from the grand-daddy of blender brands. Healthy cooking nine different ways, the pressure cooker broils, air-fries, steams, slow-cooks, bakes and more, while the enormous 8-quart capacity allows you to fit a whole chicken in there. View Deal

Under Armour Adult Undeniable Duffle 4.0 Gym Bag | was $55.00 | now $35.00 at Amazon
Loads of space with handy zip compartments and internal mesh pockets, an element-resistant UA storm outer coating, a stylish look and a reasonable price. Best value gym bag ever? We think so.View Deal

New Balance Men's Fresh Foam Arishi V3 | was $69.99 | now $34.99 at Amazon
Save 50% on an already very well-priced New Balance shoe. It's said to use New Balance's "fresh foam" tech to deliver a lightweight, cushioned ride. Great for people getting into running for the first time and are keen to protect their joints, without making the investment of a top-of-the-range shoe like the Ultraboost.View Deal

 Beats Solo Pro Wireless Noise Cancelling On-Ear Headphones | was $299.99 | now $179.99 at Amazon
If over-ear headphones are good enough for Dwayne Johnson's workouts, they're definitely good enough for yours. With active noise cancelling, you can shut out the world and focus entirely on your own workouts. View Deal

Amazon Black Friday deals

(Image credit: Getty Images)

UK Amazon Black Friday deals

Amazon early Black Friday deals: The brands and stores to watch

  • Under Armour – Save on the top apparel and fitness kit brand 
  • Garmin – Savings on the best GPS running watches 
  • Reebok – Men and women's clothing and workout equipment
  • Fitbit – Savings on premium smartwatches and bands alike  
  • Adidas  – Great compression gear, trainers, apparel and fitness kit
  • Ninja – The premium food processor, blender and smoothie maker

Amazon early Black Friday deals: The best deals in the UK store


Fitbit Sense fitness smartwatch | was £299.99 | now £269.99 at Amazon
Save 10% on the all-new fitness watch. With updated software, hardware and battery life, it's got access to all of FItbit's expansive suite of fitness features in a top-of-the-line package with a great screen and six days battery life.VIEWView Deal

Fitbit Inspire 2 | was £89.99 | now £74.99 on Amazon
Save on the Fitbit Inspire 2, the update to Fitbit's very successful range of band trackers. Up to 7 days of battery life and advanced fitness tracking, including Fitbit's Active Zone Minutes, are available without all that distracting smartwatch fluff.
View Deal

Garmin Fēnix 6 Multisport GPS Watch | was £599.99 | now £439.00 at Amazon
The Garmin Fēnix 6 Pro is widely considered one of the best activity watches you can buy. Not only can you calculate your pace and distance, but the watch's advanced GPS technologies make it a great companion for serious hikers and trail enthusiasts. It provides everything from your oxygen intake to information on your sleep cycle. Don't miss out. 
View Deal

Garmin Fēnix 6S Multisport GPS Watch | was £529.99 | now £359.00 at Amazon
The smaller model packs the same awesome functionality for a slightly more slender wrist. Acclimated to altitude, the watch is perfect for adventure, but it's got more than enough data and smartwatch functionality to be as useful in the big city as it is up a mountain.
View Deal

Philips Premium Collection XXL Airfryer | was £320 | now £238.95 | save 25% at Amazon
Healthy chicken, chips, tofu, veg... the possibilities are endless. And yours. Literally, you could cook an entire chicken in this behemoth. The 2225 watt power and 1.4L capacity means you can cook for the whole family with ease. 

Fitbit Inspire Health and Fitness Tracker | was £69.99 | now £49.99 at Amazon
Save £20 on the original Inspire, still a very worthwhile device to own and an awesome fitness tracker. no heart rate, but auto-exercise recognition, sleep tracking and access to Fitbit's suite of features is worth the price of admission.View Deal

Beats Solo Pro Wireless Noise Cancelling On-Ear Headphones | was £269.99 | now £159.99 at Amazon
Beats' best on-ear cans are also heavily discounted in the UK. With up to 22 hours of listening time and hands-free control via Siri, they're perfect whether you want to listen to heavy metal in the gym or a guided meditation to shut out the world. View Deal

Garmin Forerunner 35 GPS Running Watch | was £129.99 | now £99.99 on Amazon
Get the excellent Garmin GPS watch, perfect for runners, hikers and all manner of adventure pursuits, for under £100. With smart notifications, music control, all-day activity tracking and built-in GPS,  it's a real bargain at this price. View Deal

Beats Powerbeats Pro headphones | was £219.99 | now £159.99 at Amazon
These true-wireless high-performance earphones really are the best you can get, especially at this new price point. Unlike most earbuds, the Powerbeats Pro connect independently via Class 1 Bluetooth. With Fast Fuel, a five-minute charge gives a full workout's worth of playback.
View Deal

Ninja 2-in-1 Blender with Auto-iQ | was £149.99 | now £129.99 at Amazon
Save £20 on this Ninja 2-in-1 blender, with multiserve and personal attachments. The modular marvel comes equipped with auto-IQ, as the machine's one-touch blending programs do all the hard work for you.View Deal

ANSGEC Massage Gun Deep Tissue Massager | was £69.99 | now £55.99 on Amazon
This comprehensive deep tissue massage gun has 30 speeds, tackling anything from light muscle soreness to deep-rooted knots. Essential for the recovery of any budding athlete. It's quiet and anti-shake, too, with eight swappable heads for comfort. Or discomfort, depending how bad your muscles are. View Deal

Optimum Nutrition Gold Standard Whey Protein Powder | was £41.99 | now £23.95 on Amazon
At 29 servings with 900g of chocolate flavoured powder, Gold Standard is among the best-selling and top-performing protein powders in the UK, making this offer a real find.
View Deal

Shark Cordless Stick Vacuum Cleaner | was £449.99 | now £199.99 on Amazon
Wellness isn't just about health and fitness: it's also about a clean, healthy environment. This upright vacuum from Shark is £250 off, with powered-up lift-away technology and anti-hair wrap design to keep the brush head clean. View Deal

Amazon early Black Friday deals: When do the deals start?

Officially, Black Friday falls on November 27th this year, and Cyber Monday on the 30th. Many of the biggest price cuts on the Amazon stores will be saved until then. 

However, Amazon, like its competitor Best Buy Black Friday deals, will be slashing prices all month long, right up until Cyber Monday is over. 

Amazon early Black Friday deals: What are the best deals to be looking for?

As mentioned above, the biggest discounts tend to fall on the products with the highest prices, naturally. If you're looking to buy a piece of cardio equipment, like one of our best elliptical machines, you could potentially save yourself hundreds of dollars or pounds.

However, don't sleep on Amazon's lightning deals. All throughout the holiday period, you'll see deals with just a few hours left to claim them: Amazon's way of keeping shoppers interested. 

Many of these deals aren't really all that, and serve as a way to clear surplus product. However, in amongst these lie real gems. We've already seen deals come and go on hot products like the Apple Watch SE and Fitbit Versa Lite, with more excellent deals to come. 

Amazon early Black Friday deals: Strategies to help you shop smart

  • Make a Wish List. If you have items you know you want, checking the price of these on a regular basis could help you score a fantastic deal.
  • Keep a list of your favourite stores and brands. Whether you're after a new Dyson vacuum or a new pair of Nike trainers, running through that list a few times over the following week could help you net a deal on something that will improve your quality of life, rather than an impulse buy. 
  • Shop the most expensive items. The biggest items will have the biggest proportional discounts, potentially saving you hundreds of pounds on an item you were going to buy anyway. 
  • Don't forget the lightning deals! These quick-fire deals don't hang around, and you often only have minutes to bag a sweet bargain.