Content funding on Fit&Well

At Future Publishing Limited we rely on advertising to keep bringing you the content you love to read. The majority of the content on Fit&Well is created solely by our editorial team, but on occasion we also work with external partners to create content we hope our readers will find interesting and useful.

In some cases the partner provides content for us, in others they support us in producing content but we maintain editorial independence. This additional content is labelled so you can see who has funded it and how it was created, and we have created this page to make it clear to you exactly what those labels mean about how the content you're reading was funded.

Supported editorial

Articles that are labelled as being written ‘in association with’ are independent editorial articles, created by writers employed by Fit&Well, that have been funded through the support of a commercial partner.

When planning supported content, a senior editor will agree the topic and the headline of the article with the funding partner but is not obliged to take further direction from the partner and it is not sent to the funding partner for approval.

This content abides by the Editors’ Code of Practice from the Independent Press Standards Organisation.

Advertisement feature

Articles that are labelled ‘Advertisement Feature’ are paid for and controlled by a commercial partner. They may be produced by the client or by staff employed by Fit&Well. This is commercial content and so is subject to the Advertising Standards Authority and Federal Trade Commission regulations.

Preferred Partner

Articles – or units in articles such as a section promoting a deal for a specific product – that are labeled ‘Preferred Partner’ are independent editorials, created by writers employed by Fit&Well where the commercial partners featured may offer preferential affiliate rates to Future. Fit&Well will only write content featuring 'Preferred Partners' when we feel it's aligned with our mission to create the best content for our audience. The text is written by a Fit&Well journalist, or one under the direction of a [insert website name here] senior editor, and posted to Fit&Well. It is not sent to the funding partner for approval. This content abides by the Editors’ Code of Practice from the Independent Press Standards Organisation.