Lululemon to release exclusive Joe Wicks workouts this summer as he’s named the brand's new ambassador

We can't wait to work out with the Body Coach

Joe Wicks working out
(Image credit: Lululemon)

If you were a fan of PE with Joe during lockdown or follow the Body Coach 90 day plan then you'll be excited about this new collaboration. 

Lululemon, the sportswear brand responsible for the comfiest leggings and sports bras, have teamed up with Joe Wicks and named him their new ambassador. 

The brand - whose premium workout clothes feature in our lists of the best workout leggings and best sports bras - already have great well-known ambassadors including the founder of the Run Dem Crew Charlie Dark and yogi Dr. Chelsea Jackson Roberts - so he's in good company.

While the collaboration also means Joe will be providing free workouts for the brand's fans this summer. 

Joe kept millions of us sweating and active in lockdown last year, so no doubt the free workouts, which are thought to be appearing on Lululemon's YouTube page, will be fun but full of tough glute exercises, chest workouts and core exercises. You just know it's going to be sweaty!

Joe said about his new role: “I’m absolutely buzzing about becoming Lululemon’s new Ambassador."

While he also admits to being a lifelong fan of the brand: “I’ve lived and trained in some of their products for years and the quality is just incredible. I’ve always loved their focus on community and local events. 

"I share an ambition with the brand to help engage people in fitness, regardless of their background, age or ability. I’m looking forward to connecting with their communities, helping to inspire more people to feel fitter, happier and healthier.”

While the brands VP of global sports marketing and partnerships Michelle Davis also added about his new role: “Joe has inspired millions of people from diverse backgrounds and fitness levels to improve their wellbeing via his energetic and fun training sessions. We’re thrilled to welcome him to our community as an ambassador.

“We share a vision to ignite communities and inspire a generation to celebrate health in all forms, from physical to mental wellbeing.”

As well as the free workouts the Body Coach will be also revealing his perspectives on how the last year impacted him personally - sharing tips on how to improve holistic wellbeing. We can't wait to hear his insights. 

Sarah Finley
Sarah Finley

Sarah is a freelance journalist who writes about fitness and wellbeing for the BBC, Woman&Home and Tech Radar. During lockdown she found her love of running outside again and now attempts to run around 50 miles a month. When it comes to other fitness, she loves a sweaty cardio session – although since she’s been working out from home she’s sure her downstairs neighbors aren’t too happy about it. She also loves to challenge herself - and has signed up to do hiking holidays, intense bootcamps and last year she went on her dream activity holiday: paddle boarding around deserted islands in Croatia. On her rest days, she loves to recover with a simple yoga flow session – the perfect antidote to her active fitness schedule.