It is a truth universally acknowledged that pets are brilliant. Offering companionship and unconditional love, various studies have shown that owning a pet has a positive effect on both physical and mental health - making looking after yours a top priority.
That's where PetsRadar.com - the latest launch from Fit&Well’s parent company Future plc - comes in. It’s mission? To help the world’s pets live happier, healthier, longer lives. Well, that and to spread a healthy dose of cuteness around the internet - because there’s no such thing as too much cute dog* content, right?
Offering a unique combination of trusted advice and the best deals on top pet products, the site will enable animal-lovers everywhere to make the best possible decisions when it comes to caring for their pets — from diet and healthcare to the latest accessories.
Particular emphasis will be placed on the emerging pet tech industry, with buying guides covering the likes of pet trackers, monitors, entry-systems, automated feeders and high-tech toys.
The launch of PetsRadar.com coincides with a rise in pet ownership driven by the spread of Covid-19, with many turning to animals for comfort and companionship during these testing times. Indeed, UK charity Dogs Trust reported a 25% increase in adoptions at the start of the pandemic. PetsRadar is on hand to ensure all new pet owners have everything the need to build long-lasting relationships with the latest additions to their family.
Paul Newman, the site's Managing Director, said of the launch: “We live in extraordinary times and the companionship and comfort our animal friends provide has never been more important.
"PetsRadar.com is about equipping owners with the information they need to ensure their cat, dog, rabbit or reptile lives the best life they possibly can. Our in-depth advice and buying guides will help to connect our commercial partners with high-spending consumers who care deeply about their pets and the products they buy for them.”
PetsRadar's Editor-in-Chief, Dave Harfield, added: “As the proud pet-parent of a beautiful German Shepherd Dog named Vinnie, I know first-hand just how much of a huge place pets take in the hearts of their owners and families.
"The love and dedication that owners and pets share for each other will be at the core of what we do at PetsRadar.com, inspiring us to provide a reliable and compassionate voice that’s dedicated to improving the lives of pets and their people alike.”
So head on over to PetsRadar.com now and discover everything you need to give your pet the happy, healthy life it deserves.