Jennifer Aniston “doesn’t always want to work out” but her fitness app’s new four-week mindset and movement challenge makes exercise fun not punishing

The Worth It Everytime campaign launches this week

Jennifer Aniston tosses a Pilates ball in the air
(Image credit: Pvolve)

Actress Jennifer Aniston has launched a new four-week challenge with fitness app Pvolve to help people get into the right mindset to exercise.

The Worth It Everytime campaign, created in collaboration with mental wellness app Headspace, encourages people to view exercise as something that energizes them rather than punishes them.

Pvolve members can access 30-35 minute exercise classes—both in person and online—as well as 30 days of free access to the Headspace app, which offers guided meditations and stress-busting tools to build lasting habits and emotional resilience.

Members who complete all 16 workouts will receive a limited edition Everything Pouch, created exclusively for the challenge.

Aniston, a Pvolve partner and fitness enthusiast, admits she doesn’t always feel in the mood to exercise.

“People assume I’m always motivated, but that couldn’t be further from the truth. I have plenty of days where I don’t want to work out at all.”

However, she says training with Pvolve keeps her going on down days because the app makes exercise feel good rather than a punishment.

“What I’ve learned is that the conversation in your head is actually part of the work. You show up for yourself anyway, you move a little, and then something shifts. You feel better. That feeling is what brings me back.”

“I know I’m doing something good for my body long term, and that makes showing up feel worth it every time.”

Pvolve head trainer Dani Coleman adds that, “when movement and mindset work together, something clicks.

“Consistency becomes natural and a workout stops feeling like something you push through and starts feeling like something that truly supports your total-body health.”

To help new members get started, Pvolve is offering 10% off sitewide.

Maddy Biddulph

Maddy Biddulph is a journalist specializing in fitness, health and wellbeing content, with 26 years in consumer media working as a writer and editor for some of the bestselling newspapers, magazines and websites in the US and UK, including Marie Claire, The Sunday Times and Women’s Health UK.

She is a CIMPSA-certified PT and works one-on-one with clients, as well as running Circuits Club classes which mixes cardio and strength training and chair-based exercise classes for seniors.

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