Beyoncé teams up with adidas and Peloton for new athleisure collection
Queen Bey's Ivy Park sportswear brand is back with a new range to highlight 'the dynamism of the human body'
Beyoncé is one of the best-selling musicians of all time, shifting almost 120 million records worldwide. It's an incredible achievement, but what's even more remarkable is that it's not the only industry Queen Bey has turned her talent to.
In 2016, she set her sights on the best workout clothes for women, launching IVY PARK, a diverse and inclusive sportswear brand. After a series of collaborations, IVY PARK has again teamed up with adidas and Peloton to highlight 'the dynamism of the human body.'
The new adidas x IVY PARK x Peloton collection, which goes on sale from November 10th, includes 29 apparel styles and a set of footwear. Prices will range between $45 and $200, with clothing sizes between XXS-3XL.
This isn't a celebrity cash-in either, as Beyoncé is heavily involved in the operation, even naming the company after her daughter Blue Ivy and Parkwood Park in Houston, where she used to exercise.
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IVY PARK's recent lines have made good use of bold colors, and this theme returns for in the new collection, with options in Black, Focus Olive, and Shock Slime. There's also a nod to environmental themes, with recycled Polyester used in place of 'virgin' options.
As this is a collaboration with the company behind one of the best exercise bikes, Peloton's live workout instructors will don the new collection to show how versatile, practical, and fashionable the sportswear can be.
According to an adidas press release, the "collection has been perfectly created for layering looks; from bike shorts and tights with matching bra, to looser shorts and tees that layer over to complete the look."
This follows a widespread, pandemic-inspired trend of blending workout and leisurewear. When lockdowns were put in place at the start of the COVID-19 crisis, many of us found ourselves switching between work, exercise, and relaxation all in one space.
If you're staying active with the best home chest workout, and the athleisure wear you've got on is comfortable, why change? This is at the core of the new IVY PARK collection, focusing on high-performance workout gear that looks just as good out too.
Excitingly, there's also a limited edition version of the IVY PARK IVP Ultraboost low-top shoe. The lightweight footwear follows the collaboration's color palette, with olive-green materials accented by neon green highlights and soles.
Like other high-profile collabs, the adidas x IVY PARK x Peloton collection will likely sell out quickly. So, if you're interested, be ready for the drop on November 10th. In the meantime, pick up one of the best sports bras for multi-exercise support.
James is a London-based journalist and Fitness Editor at Fit&Well. He has over five years experience in fitness tech, including time spent as the Buyer’s Guide Editor and Staff Writer at technology publication MakeUseOf. In 2014 he was diagnosed with a chronic health condition, which spurred his interest in health, fitness, and lifestyle management.
In the years since, he has become a devoted meditator, experimented with workout styles and exercises, and used various gadgets to monitor his health. In recent times, James has been absorbed by the intersection between mental health, fitness, sustainability, and environmentalism. When not concerning himself with health and technology, James can be found excitedly checking out each week’s New Music Friday releases.
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