Black Friday fitness deals: where to get the best bargains on health and fitness kit

Shop the best Black Friday fitness deals in 2020 with our comprehensive guide

Black Friday fitness deals
(Image credit: Getty)

Want the best Black Friday fitness deals, all in one place? Congratulations: You're here. Black Friday may have begun as a post-Thanksgiving, pre-Christmas shopping bonanza, but its grown to be a retail event in its own right, with thousands of bargains waiting to be snapped up. 

Here, we'll show you the top online shopping destinations worth monitoring, flagging early deals as they come up, and offering you some of our best shopping tips. Whether you're after a new set of adjustable dumbbells or you're in the market for the best elliptical machine, we can help. 

Black Friday fitness deals 2020: Top shopping destinations

From ab rollers to rowing machines, yoga pants to treadmills, the demand for fitness deals means retailers who do anything but disappoint when it comes round to the Black Friday deals.

We've carved out a list of deals destinations we at Fit&Well are expecting to have some stellar Black Friday and Cyber Monday deals. This is the list you need to be bookmarking and checking regularly in the run up to, during and after the Black Friday 2020 sales. 

Top Black Friday fitness deals destinations (US):

Amazon Black Friday Sale
Amazon is a bargain-hunter's best friend. The Prime Day sales showed us the company's still willing to offer fantastic deals, from fitness tech to training aids and even clothes. Your first port of call. 

Walmart Black Friday Sale
Walmart is another Black Friday giant, offering everything from the all-new Fitbit Versa 3 to a new set of barbells for the home gym. This is a page worth keeping an eye on. 

Target Black Friday Deals
We've covered Target's awesome deals on fitness kit before, even large training aids like water-based rowing machines and Crossfit-style watt bikes. Expect huge discounts on large pieces of equipment, as well as the smaller stuff. 

Best Buy Black Friday Sale
Best Buy's excellent for deals on top-quality tech like the new Fitbits, Apple Watch Series 6 and Hyperice massage guns, in addition to everything from treadmills to resistance bands. Based on past performance, we're expecting great things (and low prices).

Dick's Sporting Goods Black Friday Deals
As the biggest sporting goods store chain in America, you can bet Dick's will be running some amazing discounts to keep up with its competitors this Black Friday. We can't wait to se what they come up with.

Black Friday deals by brand (US):

Top Black Friday fitness deals destinations (UK):

Amazon Black Friday deals
Amazon's bargains are just as good in the UK as they are in the US. If Prime Day was any indication, Amazon is going to be slashing prices like nobody's business, including in the fitness sphere. Black Friday sale
Clothing brand Very is also packed to the rafters with athleisure and sportswear, in addition to a range of fitness equipment. From leggings to hoodies, male or female, this is the place for you. 

Sports Direct Black Friday deals
One of the best places to get general sports equipment in the UK. With tons of stock no matter your discipline, from cricket to football to boxing, Sports Direct are always slashing prices. Expect Black Friday to be no exception. 

Argos Black Friday deals
For larger pieces of sports equipment, whether you're after big pieces of electronic kit like rowing machines and treadmills, or garden goalposts and swingball sets, Argos is the one. It also packs an impressive range of wearable tech. 

Black Friday deals by brand (UK)

Woman buying online Black Friday

(Image credit: Getty)

Black Friday fitness deals 2020: When is Black Friday, anyway?

Black Friday is traditionally held on the Friday after Thanksgiving (which itself is always the last Thursday in November), and this year is no different. 

Black Friday 2020 falls on Friday November 27, with deals typically released on the day and continuing throughout the weekend. New deals are added all the time, so there'll be plenty of bargains to be found.

In recent years some retailers have started their sales in the days or even weeks leading up to Black Friday - so it's always worth keeping your eyes open for pre-Black Friday deals.

Black Friday weekend is followed by Cyber Monday, marking a last chance to score some of the best health and fitness tech and kit and reduced prices. Cyber Monday 2020 falls on Monday November 30. So basically, clear your weekend and get ready to hunt out deals like a Hawk!

Black Friday fitness deals 2020: How to get a free Amazon Prime account in time

We've already spoken about Amazon and why it's so essential for getting some of the best Black Friday deals available. However, to really get the best out of Amazon (including free shipping), you'll want a Prime account.

Not only do Prime members get exclusive deals, but they also get 30-minute early access window to every temporary "Lightning Deal" Amazon runs. This means many products don't even reach the general public before they sell out on Black Friday – they're often just snapped up exclusively by Prime members. 

Luckily, Amazon Prime is available on a 30-day free trial, which means it's definitely worth signing up before Amazon's Black Friday Deals Store opens. This will allow you to bag the deal you want with first-come, first-served access. 

If you don't want to continue with the benefits Prime membership delivers, then just cancel the trial. It's that simple: you won't have spent a penny, but will have already got access to Amazon's best Black Friday sales.

Dumbbells and resistance bands

(Image credit: Kelly Sikkema (Unsplash))

Black Friday fitness deals 2020: Tips and tricks to snag the best deals

With the economy taking a big hit around the globe thanks to the ongoing health crisis, shoppers have less money to throw around – which makes getting the right deal very important. To get the most out of the online Black Friday sales, you should follow these simple rules in the run-up to the big weekend:

  • Set up alerts and notifications from your favourite stores: Amazon offers its own notification service, which will ping you when it brings out a product you're interested in. You can also set up Google Alerts to search the web and get daily emails of search results for terms like "cheap treadmill deal".
  • Shop around: Some deals are going to look fantastic, with huge price cuts, but occasionally some of these prices will have been inflated before being cut. Look at other stores to find out the real value of what you're buying.
  • Check the stock levels: Most retailers will flag a product with a small message when it's low in stock. Look for this before deciding to go elsewhere, as you may come back and find it all gone. 
  • Pay securely: Scammers are out there looking for your card details. Credit cards offer a more secure way to pay than debit cards, or you can set up your card on services like Paypal for an extra layer of protection. 

Black Friday fitness deals 2020: What should you be looking out for?

From exercise bikes to resistance bands, anything and everything will be discounted when it comes to the best Black Friday fitness deals. We can't predict exactly what will be popping up yet, but the biggest discounts are often on the biggest products, as discounts are usually done on percentage to incentivise buyers. 

If you're in the market for the best elliptical machine or best treadmill, hold off until Black Friday, as these are the big purchases which are likely to be significantly cheaper.