By Matt Evans published
The Cyber Monday fitness deals are back for 2021. Black Friday has come and gone, but the deals are showing no sign of slowing down. We're still seeing big discounts on cardio equipment such as rowing machines, elliptical machines, treadmills and exercise bikes – as well as smaller items such as weights, workout clothes, running shoes, cross training shoes and loads more.
We’re already seeing incredible discounts in the health and fitness sectors, especially (as its Cyber Monday, after all) plenty of tech stuff, like new fitness trackers and watches. If you’re after smart kit, you want to be scouring the Cyber Monday fitness deals – or, at least, this page.
Because we know a good Cyber Monday fitness deal when we see it, we’re here to guide you through this wide variety of discounts and savings. We’ve cut through the noise and hand-selected the offers really worth your time. Retailers across the web are slashing prices on all sorts of top fitness kit, including workout headphones, home gym essentials, and even big-ticket cardio machines, all the way through the month.
This year is shaping up to be even bigger than last year, and we’ve already seen huge Cyber Monday fitness deals from top brands like Peloton, WaterRower and NordicTrack as well as money off the smaller items. If you’re in the US or UK and you’re into fitness – or buying for someone who is – you’ll need our handy guide, whether you're shopping for yourself or looking for gifts.
Black Friday fitness deals: Quick links to our favorite retailers
US Cyber Monday fitness deals: Quick links
- Amazon US: Shop all health and fitness deals
- Wiggle: Cyber Monday deals on running shoes, cycling gear, and more
- Target: Shop a swathe of Cyber Monday deals, including weights and protein powder
- Dick’s Sporting Goods: Cyber Monday deals and big discounts on fitness gear
- Walmart: Get loads of Cyber Monday deals here
- Best Buy: Cyber Monday deals including cardio machines and weights 💪
- Lululemon: Cyber Monday deals on leggings, apparel & yoga kit
UK Cyber Monday deals: Quick links
- Amazon UK Cyber Monday deals: Everything from big cardio machines to resistance band bundles
- Argos: Cyber Monday deals on weights, benches, exercise bikes, and more
- Sports Direct: Workout clothes 👕 Cyber Monday deals
- Holland and Barrett: Cyber Monday deals on supplements
- Very.co.uk: Cyber Monday discounts on fitness gear
- JD Sports: Cyber Monday deals including trainers deals 👟
- John Lewis & Partners: Cyber Monday fitness deals
Cyber Monday fitness deals: Check out the top deals live now
Below, you can see some of the best deals that have gone live in the last few days for both the US and the UK. Keep checking back, as we’ll be updating these deals regularly with the latest bargains on fitness gear.
Looking for something specific, like a big exercise machine? Of course, you can also check out our individual guides to the Cyber Monday rowing machine deals, Cyber Monday treadmill deals, Cyber Monday exercise bike deals or Cyber Monday ellipticals deals.
If you're looking to build muscle, you can opt for our Cyber Monday protein deals. If you’re after trendy fitness clothes so you can make a splash on your return to the gym post-COVID, our specialist Cyber Monday workout clothes deals guide is right here. Want classic cast-iron weights, or smart dumbbells? Try out Cyber Monday weights deals.
US Cyber Monday deals on exercise equipment
Hydrow Connected Rower | was $2,294.99, now $1,794.99 at Best Buy
This top magnetic rower features integration with Hydrow’s library of virtual workout classes all displayed on a 22-inch HD screen. Like Apple Fitness+, the workout metrics are displayed alongside video from on-demand and live workouts, available as part of an ongoing membership.
Peloton Bike essentials kit | was $1,645 + shipping | now $1,495 + free shipping at Peloton store
Save $150 plus $250 shipping on the cost of the Peloton Bike essentials kit, featuring the bike, a pair of shoes, bike weights, and headphones. The kit is super-advanced, but the main attraction isn’t the bike – it’s the thousands of potential workouts and home spin classes loaded on the Peloton network.
XTERRA Fitness ERG600W Water Rowing Machine | was $799.99 | now $389.99 at Walmart
Water rowing machines have been huge sellers this Black Friday, though deals are far between. This is by far the best we’ve seen: a huge $300 off the XTerra water rowing machine, with a large 5.5” LCD display for your workout statistics and adjustable propellers providing a realistic rowing experience.
Bowflex BXT6 Treadmill Black | was $1,799 | now $899.99 at Best Buy
One of the best treadmills on the market just got incredibly attractive, with a mega 50% discount. Superior Tech Deck cushioning and adaptive workouts powered by JRNY will make this one of the most comfortable (or most challenging) ways to level-up your runs. These adaptive workouts will mimic some of the world’s most famous running routes, all from the comfort of your own front room.
Peloton Tread Essentials Kit | was $2,765 | now $2,515 at the Peloton Store
Save $250 on Peloton's connected treadmill, with included dumbbells, resistance bands, reversible workout mat and more. In short, This is everything you need to make full use of Peloton's extensive library of multi-discipline workouts.
NordicTrack Commercial Studio Cycle | was $2,199, now $1,499 at Amazon
A massive $700 discount really makes this the cat’s pajamas of studio cycling, even perhaps more so than rivals like Peloton. With a 22-inch display, a 30-day iFit Family membership, and a whisper-quiet flywheel, this connected exercise bike is an excellent addition to any home gym.
ProForm 440R Rowing Machine | was $799.00 | now $329.99 at Best Buy
Save almost 60% on the amazing ProForm 440R, a fold-up space-saving rowing machine which is ideal for strength and cardio. What a discount! Keep an eye on the LCD screen for total strokes, distance, approximate calories, time and loads more vital info. The five-year frame warranty is included.
ProForm Carbon EL | was $999.99, now $599.99 at Best Buy
Another ProForm deal, this Carbon EL will give you access to a 30-day iFIT membership and track your power output via a 5-inch display window. Pump up your elliptical workout with a 20-degree incline adjustable setting and save $400 on this great addition to your home gym.
FISUP Adjustable Powerful Silent System Workout Boating Machine | was $299.99 | now $254.91 at Amazon
Save $45 on this cheap rower, with a sturdy steel frame, eight levels of adjustable resistance and a LCD console displaying your rowing speed, distance, time, calories burned, SPM, date and ambient temperature. Want a good rowing machine for the price of a few months of gym membership? Here’s the deal.
Bowflex Treadmill 7 | was $2,399.99 | now $1,699.99 at Best Buy
Save $700 on the price of one of our best treadmills. Link it to your Amazon Prime, Netflix, Hulu or Disney+ accounts to watch on the 7” console while you run. The acocompanying JRNY app ensures you do mile after mile on some of the world’s most famous running courses – virtually of course, with the treadmill raising and lowering the difficulty along with the digital course. Neat!
JAXJOX KettlebellConnect 2.0 | was $249.99, now $159.99 at Best Buy
This smart-enabled kettlebell tracks your performance as you use it because it’s fitted with motion sensors and is compatible with the JAXJOX app. Ranging from 12 to 42 lbs, the adjustable kettlebell is $90 cheaper today!
Costway Stationary Exercise Bike | was $499.99 | now $298.99 at Target
With heavy-duty flywheels and a silent belt drive system, this staple exercise bike is durable and quiet. A tension control system, wheels for easy storage and an emergency brake gives you the full safe gym experience in a mid-range bike. Great at this price.
Lifeline TT-02 Fluid Turbo Trainer | was $222.99 | now $139.99 at Wiggle
Said to provide a ‘realistic, progressive power curve’ to simulate outdoor rides, this turbo trainer from Wiggle is perfect for the winter months. No good riding weather? No problem. Just hook up your bike and take it indoors.
US Cyber Monday deals on supplements
MyProtein Cyber Monday deals: 55% off everything
MyProtein is one of our go-to trusted brands for both whey concentrate and whey isolate products, pea protein, BCAAs, creatine, multivitamins, as well as apparel and extra kit. Right now you can use code "Black" to save 55% off everything in the Black Friday and Cyber Monday fitness deals.
US Cyber Monday deals on shoes & apparel
ASICS Women's Gel-Nimbus 22 D Running Shoes | was $149, now $89 at Walmart
These extra supportive running shoes are now a huge $60 cheaper. Suitable for neutral to underpronation runners, the Gel Nimbus' are designed to be lightweight for effortless running.
Adidas Ultraboost 21 | was $186.49 | now $137.00 at Wiggle
This is one of our best running shoe deals right now. Ultraboosts are some of the top treads you can find, and are rarely discounted at the latest model, but you can get over 25% off right here.
Nike Men’s React Flyknit Running Shoe | was $159.99 | now $93.97 at Dick’s Sporting Goods
Save up to $65 (depending on size) on these excellent running shoes from Nike. The shoe hinges on the brand’s signature React foam midsole technology, as the tight layer of foam compresses with your step and expands with your lift. Bounce into a new PB.
Lululemon’s Wunder Under High Rise Women’s leggings | was $98 | now $49 at Lululemon
Save almost 50% on these high-rise leggings in larger sizes. The Luxtreme fabric is what makes LL leggings tick: breathable, sweat-wicking and included lycra for added stretch.
Lululemon Wunder Train High-Rise Leggings | was $98, now $79 at Lululemon
Great quality leggings just got cheaper. Fast-drying fabric, breathability and a comfortable fit make these leggings an easy choice for yoga and HIIT, and now they’re $19 cheaper. Don’t miss out.
Nike Men's Flex Stride Running Shorts | was $65 | now $30.97 at Dick's Sporting Goods
Better than half price on this stellar pair of Nike Shorts, with Nike's Dri-FIT and FLEX technical fabrics. Zip pockets for devices make these shorts an easy buy at over 50% off.
US Cyber Monday deals on fitness trackers and smartwatches
Fitbit Sense smartwatch | was $299 | now $199 at Amazon
Save ⅓ of the cost on Fitbit’s most advanced watch yet, at its lowest price ever since its release. ECG and EDA readings, on-board GPS, a bright AMOLED screen, a smorgasbord of third-party app availability… this watch has it all, and now you can get it for almost as little as the Charge 5.
Garmin Venu 43mm fiber-reinforced fitness watch | was $299.99 | now $199.99 at Best Buy
Save triple figures on one of Garmin’s best mid-rangers. All-day health monitoring features allow for sleep quality, calorie tracking, blood oxygen saturation and loads more. On-board GPS means it’s perfect for runners, and support for Garmin Pay and notifications means it’s smart enough to keep up in the city as well as the wilderness.
Fitbit Inspire 2 fitness tracker | was $99.95 | now $59.95 at Fitbit
Save $40 on Fitbit’s entry-level, stripped down tracker. The product itself is excellent, with a one-year premium membership, 24-7 heart rate and sleep tracking, Active Zone minutes and loads more via the Fitbit app.
US Cyber Monday deals on air fryers
Insignia 10 Qt. Digital Air Fryer Oven | was $129.99 now $59.99 at Best Buy
Ditch deep frying your favorite foods and save yourself $70 on this Insignia digital ar fryer offering 10 different smart programs to cook with. Need to defrost your food? No problem. This dish-washer safe device with a 10qt capacity has you covered on all fronts for cooking healthily.
Early UK Cyber Monday deals
Not in the US? Here are a selection of our favorite early Cyber Monday deals around the UK.
UK Cyber Monday deals
Fitbit Versa 3 smartwatch | was £199.99 | now £139.99 at Very
The most advanced Fitbit for under £150! This is a staggering deal, especially as the newly-released Charge 5 is more expensive than this RN. ECG, EDA sensors, a big beautiful OLED face, tons of third-party apps, access to Fitbit’s full metrics with six months of premium and on-board GPS. Get it NOW!
Jabra Elite Active 75t | was £169.99, now £99.99 at John Lewis
These workout earbuds have four separate microphones to power high-quality noise cancellation and filter any ambient disruption to your workout. Combined with the case, they last up to 28 hours on a single charge and connect easily to your devices thanks to Bluetooth 5.0 support. Save nearly 50%.
Reebok GX40S One Series Cross Trainer | was £449.99 | now £349.99 at Very
Save on this great elliptical machine at Very, with a 5.5-inch LCD display to show your vital workout stats and a 9kg resistance flywheel weight. Said to operate with minimal noise, you can jump on this low-impact machine without waking up the household.
Dripex 2 in 1 Folding Treadmill | Was £499.99 now £339.99 at Amazon
This Dripex treadmill doubles up for both runners in need of a serious pace and walkers after a collapsible treadmill to go with their standing desks. If you fold down the bars and place it under your desk you can actually get your steps in as you work from home. Get this deal now and save £160!
JLL CT200 Home Cross Trainer | was £239.99, now £199.99 at Amazon
The JLL cross trainer is perfect for home workout use since it is easily transported. With varying resistance levels and screen display settings showing your performance stats this is an ideal addition to your home gym saving you £40.00.
Echelon Connect 3 Exercise Bike | was £1299.99 | now £1049 at Argos
Save £250 on the Echelon Connect 3, one of the best smart exercise bikes on the market. With 32 different levels of resistance, the accompanying app and mains power, it's a beast of a bike.
Neezee Rowing Machine with 16 Levels Magnetic Resistance | was £289.00 | now £246.91 at Amazon
A sliding aluminum rail and a smooth padded seat, built-in sensor, LCD monitor and 16 levels of resistance, the "super silent" rowing machine comes with a phone/tablet stand so you can plug in and watch your favourite movies while you work out.
Cubii Seated Elliptical Trainer | was £189.99, now £169.99 at Argos
Perfect for those with home offices or no space, this elliptical can be tucked under your desk, has 8 resistance levels, and a built-in LCD for exercise tracking. Pedal while you're at your desk, crank the resistance up and grit your teeth through those quarterly reports.
Under Armour men's compression leggings | was £29.59 | now £15.74 at Amazon
Save almost 50% on these compression leggings, ideal for cold-weather runs or keeping the blood flowing during a demanding lower-body workout. Stylish too.Pop them under a pair of workout shorts and go brave the winter.
Men's NikeTrain Dry Fit Yoga Statement Jacket - Black/Grey | was £75 | now £37 at Very
Save half price on this ace hoodie, with sweat-wicking technology and soft knit fabric with added stretch for "fluidity". Partially made with recycled materials.
Adidas Woman's Ultraboost 21 | was £159.95 | now £108 at Wiggle
Wiggle seems to be flying through their stock of Ultraboost 21s. The Adidas Ultraboost range have consistently performed well in terms of excellence year after year, and the 21s are no exception. A stellar shoe even at full price, a 32% discount can't be beaten. Get it now.
Men's Salomon X ultra 3 walking shoes | was £135 | now £99.99 at Decathlon
All weathers, all trails. The shoe's Gore-Tex coating ensures mountainous terrain is a breeze, perfect for your post-Christmas walk – or a multi-day trek through the Andes.
Nike Yoga Dri-FIT Indy Sports Bra | was £27.95, now £20.97 at Nike
Save on this sustainable sports bra that’s made of 50% recycled fabric. Great for gentle support and with a flattering design, this sports bra is 24% cheaper now.
What is Cyber Monday?
Cyber Monday and Black Friday are part of a month-long deals extravaganza leading up to the massive four-day event. The deals began early November and last all the way up to the weekend of Friday November 26th, and last until "Cyber Monday" on the 29th.
Across the four-day event, we've been keeping a keen eye on all the best discounts to go live, helping you cut through the noise and find the best fitness deals for you. Black Friday will see a slew of new - and excitingly, even better - deals added to the sales at retailers including Best Buy, Walmart and Target in the US, and Argos, Very and John Lewis in the UK. And, of course, Amazon everywhere.
Above you'll find our comprehensive guide, offering everything you need to shop the best health and fitness sales - including quick links to all the best retailer offers, plus details of individual deals including gym equipment, running shoes, fitness watches, protein shakes and more. But, of course, you need to keep checking back, as we’ll continually update this page and populate it with the best deals from around the site.
Cyber Monday fitness deals: More tricks to snag the best bargains
With the economy taking a big hit around the globe thanks to the ongoing health crisis, shoppers have less money to throw around – which makes getting the right deal very important. To get the most out of the online Cyber Monday sales, you should follow these simple rules for the big weekend:
- Set up alerts and notifications from your favourite stores: Amazon offers its own notification service, which will ping you when it brings out a product you're interested in. You can also set up Google Alerts to search the web and get daily emails of search results for terms like "cheap treadmill deal".
- Shop around: Some deals are going to look fantastic, with huge price cuts, but occasionally some of these prices will have been inflated before being cut. Look at other stores to find out the real value of what you're buying.
- Check the stock levels: Most retailers will flag a product with a small message when it's low in stock. Look for this before deciding to go elsewhere, as you may come back and find it all gone.
- Get a Prime account: We've already spoken about Amazon and why it's so essential for getting some of the best Black Friday and Cyber Monday deals available. However, to really get the best out of Amazon (including free shipping), you'll want a Prime account. If you don't want to continue with the benefits Prime membership delivers, then just cancel the trial. It's that simple: you won't have spent a penny, but will have already got access to Amazon's best sales.
- Pay securely: Scammers are out there looking for your card details. Credit cards offer a more secure way to pay than debit cards, or you can set up your card on services like Paypal for an extra layer of protection.
- Aim for the big-ticket items first: Proportionately, you'll get the biggest savings on the biggest items. if you've been considering buying a treadmill or expensive fitness watch for a while, now is the time to shop around and pull the trigger.
From exercise bikes to resistance bands, anything and everything is discounted. The biggest discounts are often on the biggest products, as discounts are usually done on percentage to incentivise buyers.
If you're in the market for the best elliptical machine or best treadmill, this is the time to strike, as these are the big purchases which are likely to be significantly cheaper. Likewise, for any small electronics with high prices – think Fitbits and Apple Watches – you can expect to see significant discounts, especially with last year's models.
Finally, don't forget the smaller stuff: from resistance bands to running socks, you'll be able to pick loads of these essentials up for a song from many big outlets like Amazon.
Cyber Monday fitness deals 2021: Top shopping destinations
US Cyber Monday destinations
Amazon Cyber Monday Sale
Amazon is a bargain-hunter's best friend. The Prime Day sales showed us the company's still willing to offer fantastic deals, from fitness tech to training aids and even clothes. Your first port of call.
Walmart Cyber Monday Sale
Walmart is another BF giant, offering everything from the all-new Fitbit Versa 3 to a new set of barbells for the home gym. This is a page worth keeping an eye on.
Target Cyber Monday Deals
We've covered Target's awesome deals on fitness kit before, even large training aids like water-based rowing machines and Crossfit-style watt bikes. Expect huge discounts on large pieces of equipment, as well as the smaller stuff.
Best Buy Cyber Monday Sale
Best Buy's excellent for deals on top-quality tech like the new Fitbits, Apple Watch Series 6 and Hyperice massage guns, in addition to everything from treadmills to resistance bands.
Under Armour Cyber Monday deals
Under Armour is best known for premium sporting compression gear and athleisure, but you'll be able to find loads of gems with their prices slashed this year: perhaps even the in-demand UA Sportsmask and Dwayne Johnson's Project Rock collection.
Dick's Sporting Goods Cyber Monday Deals
As the biggest sporting goods store chain in America, Dick's are running some amazing discounts to keep up with its competitors this Black Friday and Cyber Monday.
UK Cyber Monday destinations
Amazon Cyber Monday deals
Amazon's bargains are just as good in the UK as they are in the US. As ever, Amazon is slashing prices like nobody's business, including in the fitness sphere.
Very.co.uk Cyber Monday sale
Clothing brand Very is also packed to the digital rafters with athleisure and sportswear, in addition to a range of fitness equipment. From leggings to hoodies, male or female, this is the place for you.
JD Sports Cyber Monday sale
As one of the UK's biggest sellers of trainers and sportswear, the JD Sports Black Friday & Cyber Monday sale is always a good one. To help you bag a sporting bargain, the retailer have a dedicated app that will alert you when new deals go live, and also offer unlimited delivery.
Sports Direct Cyber Monday deals
One of the best places to get general sports equipment in the UK. With tons of stock no matter your discipline, from cricket to football to boxing, Sports Direct are always slashing prices - especially this Black Friday.
Argos Cyber Monday deals
For larger pieces of sports equipment, whether you're after big pieces of electronic kit like rowing machines and treadmills, or garden goalposts and swingball sets, Argos is the one. It also packs an impressive range of wearable tech.
Famed for their 'never knowingly undersold' motto, John Lewis & Partners are price matching many retailers this Black Friday and Cyber Monday - with deals of their own, too.
Matt Evans is an experienced health and fitness journalist and Channel Editor at Fit&Well. He's previously written for titles like Men's Health and Red Bull, and covers all things exercise and nutrition on the Fit&Well website. Matt originally discovered exercise through martial arts: he holds a black belt in Karate and remains a keen kickboxer and runner. His top fitness tip? Stretch.
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