Black Friday fitness deals: see last year's savings on NordicTrack weights, Hydrow machines and more
Use these Black Friday and Cyber Monday fitness deals to bolster your home gym on a budget, or find a gift for a fitness-loving friend or family member
Black Friday has been and gone, so most of the deals below will no longer be around. However, we're keeping this page live so you can see which products were discounted last year—and which ones might be discounted again this year.
If you're currently looking at discounts and want to compare with previous prices, then have a scroll down this round-up of weights, exercise machines and fitness trackers.
Quick links
- Amazon US: Shop all health and fitness deals
- Target: Discounts on sports equipment
- Dick’s Sporting Goods: Cyber Monday deals and big discounts on fitness gear
- Walmart: Get loads of Cyber Monday deals here
- Best Buy: Cyber Monday deals including cardio machines and weights 💪
- MyProtein: Up to 50% of powders, bars and snacks
Black Friday fitness deals: previous savings
Black Friday and Cyber Monday weights deals
Amazon Basics Rubber Encased Hex Dumbbell 20lb: was $29.67, now $25.22 at Amazon
Save $4.45 You can't go wrong with this Amazon Basics dumbbells, which is made from sturdy cast iron and rubber. This is a small discount, but the price is very low regardless.
Amazon Basics Adjustable Dumbbell Set: was $53.46, now $45.44 at Amazon
Save $8.02 These dumbbells don't have the fancy weight-changing dials of other adjustable dumbbells (like the Bowflex set) but they're incredibly cheap and offer 7 different weight settings, up to 19lb.
Bowflex SelectTech 552 Adjustable Dumbbell Pair: was $429, now $349 at Bowflex
Save $80 These are our favorite adjustable dumbbells, with a quick weight-changing mechanism and plenty of load options to choose from. They're expensive, but you're essentially getting 15 different dumbbells in one small package.
NordicTrack iSelect Adjustable Dumbbells: was $429, now $199.00 at Amazon
Save $230.00 This pair of sleek NordicTrack adjustable dumbbells is now cheaper than half price. Each dumbbell has 10 weight options from 5lb to 50lb, which you can switch between using the dial on the docking tray or Alexa voice controls.
BalanceFrom Wide Grip Kettlebell Set: was $44.99, now $19.99 at Walmart
Save $25 Ideal for beginners, this set of three weights contains 5lb, 10lb and 15lb kettlebells so you can choose a weight to suit your strength and fitness levels, as well as the exercise you’re doing. The wide handles are suited to exercises like kettlebell swings, and the plastic casing makes them a good fit for alfresco sessions.
Amazon Basics Cast Iron Kettlebell 25lb: was $63.22, now $48.04 at Amazon
Save 15% This is another great option from the Amazon Basics range, made in cast iron and built to last. We love kettlebells because they open up the door to fun moves like the classic kettlebell swing and snatch.
Yes4All Adjustable Kettlebell Weights: was $94.99 now $83.99 at Amazon
Save 12% Can't decide which kettlebell weight to buy? This adjustable option packs in seven different options, so you can steadily build strength.
Fitness Gear 300lb Olympic Weight Set: was $399.99, now $299.99 at Dick's Sporting Goods
Save $100 This is a brilliant deal on an Olympic barbell, which is perfect for a home gym set-up. Pair it with a weight bench and squat rack and you can enjoy doing squats, rows, presses and more.
TOMSHOO Resistance Band Set With Six Bands: was $27.99, now $24.99 at Walmart
Save $3 Not everyone has room for a full set of weights, which is why you might want to bag some resistance bands instead. We like these six different bands, which come with door anchor and handle attachments.
Black Friday and Cyber Monday exercise machines
Hydrow Wave Rowing Machine: was $1,895, now $1,695 at Amazon
Save $200 The Hydrow Wave is up there with the Concept 2 RowErg, vying for the title of my favorite rowing machine. It’s more compact and affordable than the original Hydrow Rower, while still offering the same smooth rowing action. It actually dropped to an even lower price last Black Friday ($1,495) but if you can't wait until November 24 to see if it drops again, this is still a decent price.
Echelon Row-S Rowing Machine: was $1,599, now $605.03 at Amazon
Save $993.97 This more affordable Hydrow rival is now even cheaper thanks to a 62% Black Friday/ Cyber Monday discount. It has a 22" rotating touchscreen for follow-along workouts, both on and off the rower, as well as 32 levels of magnetic resistance and a foldable design for easier storage.
Aviron Impact Series Rower: was $1,899, now $1,499 at Aviron
Save $400 If you don’t like the seriousness of some exercise classes, this Aviron rowing machine is for you. Chatting with the creators and testing the machine, I found it uses games to motivate you to row rather than just setting a pace or stroke rate to hit—one Space Invaders-esque game even had me lasering aliens with each stroke. The result? I racked up a quick 2,000m without even realizing.
Peloton Tread: was $3495, now $2695 at Dicks Sporting Goods
Save $800 Good treadmills don't come cheap, but this early Black Friday discount has made the ever-popular Peloton machine more affordable. If you need some motivation to get fit, you can't beat Peloton's cult-like, upbeat classes. The current deal comes with free delivery and assembly, which is very useful. Not sure if it's for you? Read our full Peloton Tread review.
NordicTrack EXP 7i Treadmill: was $1999.99, now $1099.99 at Dick's Sporting Goods
Save $900 This model reaches impressive speeds of up to 10MPH and has a 12% incline option. You'll also get a free 30-day trial of the iFit platform when you buy, which means you'll have plenty of live and pre-recorded classes to keep you busy.
YOSUDA Indoor Cycling Bike: was $439.99 now $249.99 at Amazon
Save 43% on this exercise bike from YOSUDA, which offers a stable and comfortable ride, a wide range of resistance settings and a quiet flywheel. We loved this one in our hands-on review.
Black Friday and Cyber Monday Fitbit deals
Fitbit Charge 6: was $159.95 now $99.95 at Amazon
Save 38% This is the latest tracker from Fitbit, which packs in an ECG reading, stress monitoring and various other health tracking features. It's currently $60 cheaper in the Black Friday sales.
Price check: Walmart $104.95 |Best Buy $99.95 |Target $99.95
Fitbit Sense 2: was $299.95, now $199.95 at Amazon
Save $100 Fitbit's most advanced watch offers all-day stress detection and gives you a daily stress management score. It has a built-in ECG app for atrial fibrillation assessment, too, and even offers Fitbit pay.
Price check: Walmart $242.95 | Target $199.95| Best Buy $199.95
Fitbit Versa 4: was $199.95, now $149.95 at Amazon
Save $50 on the Fitbit Versa 4 smartwatch. A Daily Readiness Score tells you if today is a good day to work out, built-in GPS will keep you on track, and a workout intensity map lets you know when you were putting in the most effort.
Price check: Target $149.95 | Walmart $159.95 |Best Buy $149.95
How to find the best Black Friday and Cyber Monday fitness deals
To get the most out of the online Black Friday and Cyber Monday sales, take a look at these simple rules for the big weekend:
- Keep checking back here as we’ll be updating this page regularly with deals we know are genuinely worth the money.
- Shop around: Some deals are going to look fantastic, with huge price cuts, but occasionally some of these prices will have been inflated before being cut. Look at other stores to find out the real value of what you're buying.
- Check the stock levels: Most retailers will flag a product with a small message when it's low in stock. Look for this before deciding to go elsewhere, as you may come back and find it all gone.
- Get a Prime account: We've already spoken about Amazon and why it's so essential for getting some of the best Black Friday and Cyber Monday deals available. However, to really get the best out of Amazon (including free shipping), you'll want a Prime account. If you don't want to continue with the benefits Prime membership delivers, then just cancel the trial. It's that simple: you won't have spent a dime, but will have already got access to Amazon's best sales.
- Pay securely: Scammers are out there looking for your card details. Credit cards offer a more secure way to pay than debit cards, or you can set up your card on services like PayPal for an extra layer of protection.
- Aim for the big-ticket items first: Proportionately, you'll get the biggest savings on the biggest items. If you've been considering buying one of the best treadmills or an expensive fitness watch for a while, now is the time to shop around and pull the trigger.
From exercise bikes to resistance bands, anything and everything is discounted. The biggest discounts are often on the biggest products, as discounts are usually done on percentages to incentivize buyers.
If you're in the market for big workout equipment, this is the time to strike, as these are the big purchases that are likely to be significantly cheaper. Likewise, for any small electronics with high prices – think Fitbits and Apple Watches – you can expect to see significant discounts, especially with last year's models.
Finally, don't forget the smaller stuff: from resistance bands to running socks, you'll be able to pick loads of these essentials from many big outlets.
What dates are Black Friday and Cyber Monday deals?
In 2023, Black Friday falls on November 24, with the bulk of deals continuing until Cyber Monday on November 27. However, over the years, retailers have started to extend their discounts to cover the weeks surrounding the event, with some starting as early as October and lasting into the Christmas sales.
We’ll continue to update this page with the best savings on offer throughout this period, so make sure to bookmark it and keep checking back for the latest fitness deals.
Do treadmills go on sale for Black Friday and Cyber Monday?
Treadmills are one of many types of fitness equipment to be subject to the Black Friday and Cyber Monday sales, with the opportunity to make significant savings on these big ticket items.
Last year we saw the Peloton Tread fall in price by $250, and a premium Bowflex treadmill (the BXT6) fall below $900 at Best Buy.
If low-impact activities are more your speed, you’re also sure to find some of the best rowing machines and exercise bikes massively reduced over the course of the sale event, as well as reduced fitness trackers and Black Friday weights deals.
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Harry Bullmore is a Fitness Writer for Fit&Well and its sister site Coach, covering accessible home workouts, strength training session, and yoga routines. He joined the team from Hearst, where he reviewed products for Men's Health, Women's Health, and Runner's World. He is passionate about the physical and mental benefits of exercise, and splits his time between weightlifting, CrossFit, and gymnastics, which he does to build strength, boost his wellbeing, and have fun.
Harry is a NCTJ-qualified journalist, and has written for Vice, Learning Disability Today, and The Argus, where he was a crime, politics, and sports reporter for several UK regional and national newspapers.
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