Get set to shop, because Black Friday fitness deals are go! And if you're looking to save money on essential fit kit, you've come to the right place.
We're keeping a hawk-like eye on all the best discounts, including the top Amazon Black Friday fitness deals and sales from other big-name retailers and brands, including Best Buy, Walmart and Target in the US and Argos, Very and John Lewis in the UK.
Health and fitness has shot right back to the top of our collective agenda since Covid-19 and its associated lockdowns hit, so there's never been a better time to kit-out your home gym, stock up on health-boosting gadgets, and invest in your own wellbeing.
Fortunately, we can help. Below you'll find quick links to all the best offers and details of individual deals including gym equipment (see our round-ups of the best Black Friday treadmill deals and Black Friday elliptical deals), running shoes, fitness watches, protein shakes and more. We'll also share our Black Friday hints and tips to make sure you never miss a deal. Happy shopping!
Black Friday fitness deals: Quick links to shop now
- ⌚ FITNESS WATCHES: Save up to $150 on Garmin, Fitbit & Samsung at Best Buy
- 🍏 APPLE: Save up to $250 on Apple Watch Series 5 at Best Buy
- 👣 FITBIT: Up to $60 off selected Fitbits at Amazon
- 🎧 EARPHONES: Up 50% off Beats, Sony & more brands at Target
- 🏃♂️ MEN'S RUNNING SHOES: Up to 30% off New Balance at Amazon
- 🏃♀️ WOMEN'S RUNNING SHOES: Up to 30% off New Balance & Saucony at Amazon
- 🤑 SAVE: $20 off $100 spends at Dick's Sporting Goods
- ⌚ FITNESS WATCHES: Save up to £100 on Samsung Galaxy Watch & Garmin at Very
- 🍏 APPLE: Up to 30% off Apple Watch 5 Series at Amazon
- 🏋️ FIT KIT: Up to £140 off Theragun percussive massagers at John Lewis
- 🎧 EARPHONES: Save up to £110 on Beats, Airpods Pro, Jabra & Sony at Very
- 💸 DISCOUNTS: Save up to 40% on activewear and kit at Under Armour
- 🏃♂️ MEN'S RUNNING SHOES: 30% off select styles at Nike
- 🏃♀️ WOMEN'S RUNNING SHOES: Save up to £82 on Adidas at Very
- 💪 PROTEIN POWDER: Up to 55% off Bulk Powders at Amazon
Black Friday fitness deals live now (US)
Some retailers are already jumping on the bandwagon, setting live some top Black Friday fitness deals weeks before the actual big day. These are some of our favourites from US Black Friday stalwarts, Best Buy and Amazon.
Make sure you keep checking back, as we'll add to these deals and replace expired ones as we find them.
Desk Elliptical – under-desk elliptical machine | was $404.95 | now $134.99 at Walmart
Save an enormous $270 on this nifty under-desk machine. A built-in display monitor allows you to control the resistance and set your own workout level, while the smooth, silent action ensures you can pedal in peace.
Moto 360 3rd Gen smartwatch | was $300 | now $179.99 on the Moto 360 website
The classic smartwatch is back with a new, much more attractive price point. The Moto 360 is one of the best WearOS watches you can get, and is chock-full of fitness features while retaining all the functionality of a real smartwatch. View Deal
Samsung Galaxy Watch Active | was $199.99 | now $139.99 at Best Buy
Save $60 on the price of the original Samsung Galaxy Watch Active. In black, green, silver and rose gold, the Active can stream your music, show you notifications and utilise digital payment with the Galaxy pay app. In addition, it incorporates all the functionalities of a top-notch fitness tracker.
800W Portable Folding Electric Treadmill | was $399.99 | now $269.99 at Walmart
A home treadmill for under $300?! This treadmill has tons of features belying its slender price. Choose between Beginner, Intermediate, and Advanced modes, and select the difficulty with the easy +/- button functions. The treadmill easily folds down and built-in wheels make the treadmill convenient to store and move.
ProForm Carbon HIIT H7 Elliptical Trainer | Was $1,900 | Now $999 | Saving $1,000 at Best Buy
A top rate elliptical for pretty much half price? Yes please. This machine comes with a one-year subscription to iFit to help you hit your beast mode. It also features 24 resistance levels and an EKG grip pulse heart rate sensor that is compatible with most Bluetooth heart rate monitors.View Deal
ProForm - HIIT H14 Elliptical - Black And Gray | was $2,999.99 | now $1,599.99 at Best Buy
Holy price crashing, Batman! You can save an enormous $1,400 on the price of this high-end elliptical machine in the Black Friday bonanza. Thanks to the health crisis closing gyms across the globe, elliptical machines have never been more popular, and this is the best of the bunch.View Deal
Proform Carbon EL elliptical machine | was $999.99 | now $599.99 at Best Buy
Get a top-flight elliptical machine for home workouts for under $600, a real bargain. QuickSpeed buttons let you adjust resistance levels easily without interrupting the flow of your workout, and the oversize cushioned pedals provide plenty of stability.View Deal
Beats by Dr. Dre - Powerbeats Pro Totally Wireless Earphones - Moss/Red | was $249.99 | now $159.99 at Best Buy
Save $90 on what might be the best wireless workout earbuds ever in moss and red colorways. With up to 9 hours of listening, the water-resistant buds have the adjustable, secure-fit earhooks for extended comfort and stability. View Deal
Sunny Health & Fitness SF-RW1205 Rowing Machine | was $109.00 | now $84.99 at Amazon
The cheapest option on our list, this little gadget is a lever-based rowing action rather than a corded machine, using hydraulics to create 12 levels of resistance. The big selling point is its compact nature, allowing you to go from room to room (or even stick it in the car) with ease.
Stamina Magnetic Rowing Machine | now $191.99 from Walmart
A great, no-frills rowing machine for under $200. The small attached monitor measures the basics, it's got eight levels of magnetic resistance, and while it doesn't fully fold, it can be tilted and stored vertically on its end.
NordicTrack RW200 Rower | was $1,299.99 | now $799.99 at Best Buy
Save $500 on the NordicTrack rowing ma, a fully-kitted-out rower with multiple challenge settings, 24 resistance levels and swivelling pedals to customise your setup. Who needs the gym?
ProForm SMART Power 995i Treadmill | was $2,000 | now $999 at Best Buy
Save over 50% on this world-class treadmill at Best Buy. With 30 onboard workouts, a 6-inch display screen, a 3.0 CHP commercial motor, grips that include heart rate sensors and a hefty 20" by 60" tread belt, there's plenty of room to move on this awesome treadmill. Bring the gym to you and save over $1,000.View Deal
Ninja Mega Kitchen System | was $259.99 | now $159.99 at Amazon
Save $100 on this heavy-duty blender and juicer system from the grand-daddy of blender brands. Ninja, like its namesake, will slice and dice with its tough blades across a selection of cup sizes: a 72oz ice crushing pitcher for parties, an eight-cup food processor bowl and two clip-on smoothie cups, which also serve as the blending container so no nutrition goes to waste.
Adidas Ultraboost 20 | was $180.00 | now $121.44 at Amazon
Save $60 on one of the best running shoes around right now. Ultraboosts are always top sellers – our 19s have seen many a mile – making this a great deal. With Adidas' Responsive Boost midsole and a Primeknit upper, this is top of our list for a reason.
Live Black Friday fitness deals in the UK
Although originally an American holiday, the UK and Europe are also seeing swathes of discounts applied to loads of popular products. Check out a few below:
CitySports Foldable Treadmill | Was £399 | Now £319.20 at Amazon
This easy-to-use treadmill folds out in seconds, and also comes complete with a built-in bluetooth speaker so you can play your best workout music as you run - reaching speeds of up to 8km/hr. For an extra £69.99, you can also add expert assembly - which is basically free, considering you're already saving almost £80!View Deal
Tefal OptiGrill+ | Was £159.99 | Now £119 at Amazon
The OptiGrill+ is packed with features, including automatic programs for burgers, poultry, bacon, sausage, red meat and fish and built-in thickness detection so it will alert you as your meat goes from rare to medium to well done. What's more, all the cooking surfaces are detachable and dishwasher-safe for easy cleaning. View Deal
Philips Premium Collection XXL Airfryer | was £320 | now £238.95 | save 25% at Amazon
Healthy chicken, chips, tofu, veg... the possibilities are endless. And yours. Literally, you could cook an entire chicken in this behemoth. The 2225 watt power and 1.4L capacity means you can cook for the whole family with ease.View Deal
Women's Fast and Free HR Tight | was £108.00 | now £64 at Lululemon
LLL is renowned for its running and yoga leggings, and the Fast and Free HR don't disappoint. Nulux fabric provides these running tights with unrestricted movement and light weight while insulating from the cold.
Men's City Sweat Zip Hoodie French Terry | was £128.00 | now £64.00 at Lululemon
Lightweight, slim and breathable, this hoodie is perfect for wearing during or after workouts or simply layering up to take on the winter in style. Save 50%. View Deal
Adidas Ultraboost 20, vapour pink | save 20% | now £127.96 at John Lewis
Save on one of the best running shoes around. With the Adidas primeknit upper, ensuring a tailored fit for all sizes, and Boost midsole cushioning, they'll naturally work to propel you into your next PB. Some sizes are already selling out.View Deal
Theragun PRO 4th Generation Percussive Therapy Massager:
£450 £400, saving £50 at John Lewis
This high-tech device is the most powerful commercial-grade percussive therapy device on the market. It comes with six different shaped attachments to work every nook and cranny of your poor, aching body, working at a rate of 40 times per second to deliver a deep muscle massage.View Deal
Samsung Galaxy Watch 42mm rose gold/midnight black | was £259.99 | now £159.99 at Argos
Track up to 40 different exercises with this swim-proof, sweat-proof stylish Samsung watch. As well as being geared towards workouts, it's got all the usual smartwatch perks, such as paying for your coffee with your wrist, showing you notifications, taking calls and using your phone's GPS to accurately track your outdoor runs.View Deal
ProForm 325 CSE Elliptical Trainer | was £599 elsewhere | now £499 at Argos
Grab this awesome elliptical machine, including a sturdy tablet holder, 20 user programmes and built-in console feedback including: speed, time, distance, rpm, calorie, pulse, watts, pace and resistance. Has 2020 got you used to working out at home? Bring the gym into your own house.View Deal
Beats Powerbeats Pro headphones | was £219.99 | now £169.99 at Very
These true-wireless high-performance earphones really are the best you can get, especially at this new price point. Unlike most earbuds, the Powerbeats Pro connect independently via Class 1 Bluetooth. With Fast Fuel, a five-minute charge gives a full workout's worth of playback.View Deal
Nintendo Switch Neon Console with RingFit Adventure | now £335.99 at Very
The popularity of the Switch shows no sign of slowing down, and it's rare to see money off directly. however, it's bundled here with the normally £70 Ring Fit Adventure, which helps you get fit in the comfort of your own home. View Deal
Optimum Nutrition Gold Standard Whey Protein Powder | was £41.99 | now £23.95 on Amazon
At 29 servings with 900g of chocolate flavoured powder, Gold Standard is among the best-selling and top-performing protein powders in the UK, making this offer a real find.View Deal
Beats Solo Pro Wireless Noise Cancelling On-Ear Headphones | was £269.99 | now £169.99 at Amazon
Beats' best on-ear cans are also heavily discounted in the UK. With up to 22 hours of listening time and hands-free control via Siri, they're perfect whether you want to listen to heavy metal in the gym or a guided meditation to shut out the world.
Garmin Forerunner 35 GPS Running Watch | was £129.99 | now £99.99 on Amazon
Get the excellent Garmin GPS watch, perfect for runners, hikers and all manner of adventure pursuits, for under £100. With smart notifications, music control, all-day activity tracking and built-in GPS, it's a real bargain at this price. View Deal
Black Friday fitness deals 2020: Top shopping destinations
No matter what you're in the market for - from a new pair of running shoes to a treadmill to use them on, some new workout kit or one of the best fitness trackers - you'll likely find what you're after in the Black Friday fitness deals.
We've carved out a list of deals destinations the team here at Fit&Well are expecting to have some stellar Black Friday and Cyber Monday deals. Be sure to bookmark this page and check-in on it regularly in the run up to, during and after the Black Friday 2020 sales.
Top Black Friday fitness deals destinations (US)
Amazon Black Friday Sale
Amazon is a bargain-hunter's best friend. The Prime Day sales showed us the company's still willing to offer fantastic deals, from fitness tech to training aids and even clothes. Your first port of call.
Walmart Black Friday Sale
Walmart is another Black Friday giant, offering everything from the all-new Fitbit Versa 3 to a new set of barbells for the home gym. This is a page worth keeping an eye on.
Target Black Friday Deals
We've covered Target's awesome deals on fitness kit before, even large training aids like water-based rowing machines and Crossfit-style watt bikes. Expect huge discounts on large pieces of equipment, as well as the smaller stuff.
Best Buy Black Friday Sale
Best Buy's excellent for deals on top-quality tech like the new Fitbits, Apple Watch Series 6 and Hyperice massage guns, in addition to everything from treadmills to resistance bands. Based on past performance (and the pre-Black Friday sale that's running right now), we're expecting great things and low prices.
Under Armour Black Friday deals
Under Armour is best known for premium sporting compression gear and athleisure, but you'll be able to find loads of gems with their prices slashed this year: perhaps even the in-demand UA Sportsmask and Dwayne Johnson's Project Rock collection.
Dick's Sporting Goods Black Friday Deals
As the biggest sporting goods store chain in America, you can bet Dick's will be running some amazing discounts to keep up with its competitors this Black Friday. We can't wait to se what they come up with.
Black Friday fitness deals by brand (US)
- Nike Black Friday deals
- Under Armour Black Friday deals
- Adidas Black Friday deals
- Lululemon Black Friday sale
- A1 Supplements Black Friday sale
- Lululemon Black Friday sale
- Wiggle Black Friday deals
- New Balance Black Friday sale
- ASICS Black Friday sale
Top Black Friday fitness deals destinations (UK)
Amazon Black Friday deals
Amazon's bargains are just as good in the UK as they are in the US. If Prime Day was any indication, Amazon is going to be slashing prices like nobody's business, including in the fitness sphere.
Very.co.uk Black Friday sale
Clothing brand Very is also packed to the rafters with athleisure and sportswear, in addition to a range of fitness equipment. From leggings to hoodies, male or female, this is the place for you.
As one of the UK's biggest sellers of trainers and sportswear, the JD Sports Black Friday sale is always a good one. To help you bag a sporting bargain, the retailer have a dedicated app that will alert you when new deals go live, and also offer unlimited delivery.
Sports Direct Black Friday deals
One of the best places to get general sports equipment in the UK. With tons of stock no matter your discipline, from cricket to football to boxing, Sports Direct are always slashing prices. Expect Black Friday to be no exception.
Argos Black Friday deals
For larger pieces of sports equipment, whether you're after big pieces of electronic kit like rowing machines and treadmills, or garden goalposts and swingball sets, Argos is the one. It also packs an impressive range of wearable tech.
Black Friday fitness deals by brand (UK)
- Nike Black Friday deals
- Adidas Black Friday sale
- Lululemon Black Friday sale
- Under Armour Black Friday deals
- Holland and Barrett Black Friday sale
- Wiggle Black Friday deals
- JD Sports Black Friday deals
- Mountain Warehouse Black Friday sale
- New Balance Black Friday deals
- ASICS Black Friday deals
Black Friday fitness deals 2020: When is Black Friday, anyway?
Black Friday is traditionally held on the Friday after Thanksgiving (which itself is always the last Thursday in November, for our UK audience), and this year is no different.
Black Friday 2020 falls on Friday November 27, with deals typically released on the day and continuing throughout the weekend. New deals are added all the time, so there'll be plenty of bargains to be found.
In recent years some retailers have started their sales in the weeks leading up to Black Friday, and pre-Black Friday deals are happening now. Just check the retailers above to land some top deals!
Black Friday weekend is followed by Cyber Monday, marking a last chance to score some of the best health and fitness tech and kit and reduced prices. Cyber Monday 2020 falls on Monday November 30. So basically, clear your weekend and get ready to hunt out deals like a Hawk!
Black Friday fitness deals 2020: How to get a free Amazon Prime account in time
We've already spoken about Amazon and why it's so essential for getting some of the best Black Friday deals available. However, to really get the best out of Amazon (including free shipping), you'll want a Prime account.
Not only do Prime members get exclusive deals, but they also get 30-minute early access window to every temporary "Lightning Deal" Amazon runs. This means many products don't even reach the general public before they sell out on Black Friday – they're often just snapped up exclusively by Prime members.
Luckily, Amazon Prime is available on a 30-day free trial, which means it's definitely worth signing up before Amazon's Black Friday Deals Store opens. This will allow you to bag the deal you want with first-come, first-served access.
If you don't want to continue with the benefits Prime membership delivers, then just cancel the trial. It's that simple: you won't have spent a penny, but will have already got access to Amazon's best Black Friday sales.
Black Friday fitness deals 2020: Tips and tricks to snag the best deals
With the economy taking a big hit around the globe thanks to the ongoing health crisis, shoppers have less money to throw around – which makes getting the right deal very important. To get the most out of the online Black Friday sales, you should follow these simple rules in the run-up to the big weekend:
- Set up alerts and notifications from your favourite stores: Amazon offers its own notification service, which will ping you when it brings out a product you're interested in. You can also set up Google Alerts to search the web and get daily emails of search results for terms like "cheap treadmill deal".
- Shop around: Some deals are going to look fantastic, with huge price cuts, but occasionally some of these prices will have been inflated before being cut. Look at other stores to find out the real value of what you're buying.
- Check the stock levels: Most retailers will flag a product with a small message when it's low in stock. Look for this before deciding to go elsewhere, as you may come back and find it all gone.
- Pay securely: Scammers are out there looking for your card details. Credit cards offer a more secure way to pay than debit cards, or you can set up your card on services like Paypal for an extra layer of protection.
- Aim for the big-ticket items first: Proportionately, you'll get the biggest savings on the biggest items. if you've been considering buying a treadmill or expensive fitness watch for a while, now is the time to shop around and pull the trigger.
Black Friday fitness deals 2020: What should you be looking out for?
From exercise bikes to resistance bands, anything and everything will be discounted when it comes to the best Black Friday fitness deals. We can't predict exactly what will be popping up yet, but the biggest discounts are often on the biggest products, as discounts are usually done on percentage to incentivise buyers.
If you're in the market for the best elliptical machine or best treadmill, this is the time to strike, as these are the big purchases which are likely to be significantly cheaper. Likewise, for any small electronics with high prices – think Fitbits and Apple Watches – you can expect to see significant discounts, especially with last year's models.
Finally, don't forget the smaller stuff: from resistance bands to running socks, you'll be able to pick loads of these essentials up for a song from many big outlets like Amazon.