Black Friday supplements deals: the best discounts on protein powder and vitamins

Save on vitamins, protein powder and gym supplements this Black Friday

A person, wearing a fitness tracker, pouring vitamins into her hand
(Image credit: Getty)

If you've been waiting to invest in some supplements or protein powder, then prices rarely get lower than Black Friday. Although the event is still a few weeks away, we are already seeing some great deals pop up on retailers like Amazon, Best Buy, and Target.

We've scoped out the best early Black Friday supplement deals that we can find, whether it's protein powder you can buy in bulk while the price is low, or a premium vitamin D supplement to get you through the winter. If you can't wait for the big day itself (November 24) these are the best discounts you can find today.

At Fit & Well, we are passionate about recommending high-quality supplements and have tested everything from menopause supplements to B12 tablets, so you can trust our recommendations. When testing we consider the size, flavor and texture of supplements, as well as their nutritional value and price point, to help you choose the best of the bunch.

Black Friday quick links

Protein Powder deals

Optimum Nutrition Gold Standard 100% whey: was $44.99, now $35.87 at Amazon

Optimum Nutrition Gold Standard 100% whey: was $44.99, now <a href="https://target.georiot.com/Proxy.ashx?tsid=110083&GR_URL=https%3A%2F%2Famazon.com%2FOPTIMUM-NUTRITION-STANDARD-Protein-Isolates%2Fdp%2FB002DYIZH6%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank">$35.87 at Amazon

Save $9.52 This popular powder packs in 24g of protein with each serving. It's a whey-protein isolate, which means that most of the fat and carbs have been stripped out. The double rich chocolate flavor is the best-tasting protein powder we've ever tried.  

Price check: <a href="https://go.redirectingat.com/?id=92X1626907&xcust=hawk-custom-tracking&xs=1&url=https%3A%2F%2Fwww.optimumnutrition.com%2Fen-us%2FProducts%2FShakes-%2526-Powders%2FOPTIMUM-NUTRITION-GOLD-STANDARD-100%2525-WHEY-PROTEIN%2Fp%2Fgold-standard-100-whey-protein&sref" data-link-merchant="SkimLinks - optimumnutrition.com"" data-link-merchant="Amazon US"" target="_blank">Optimum Nutrition $44.99 |  <a href="https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FOptimum-Nutrition-Gold-Standard-100-Whey-Protein-Powder-24-g-Protein-Chocolate-Malt-2-lb-29-Servings%2F32686937%3Fwmlspartner%3Dwlpa%26selectedSellerId%3D6333%26gclsrc%3Daw.ds%26%26adid%3D2222222222732686937_6333_147604709949_18612778523%26wl0%3D%26wl1%3Dg%26wl2%3Dc%26wl3%3D654733090234%26wl4%3Dpla-1879590719926%26wl5%3D2840%26wl6%3D%26wl7%3D%26wl8%3D%26wl9%3Dpla%26wl10%3D114441908%26wl11%3Donline%26wl12%3D32686937_6333%26veh%3Dsem%26gad_source%3D1%26gclid%3DCj0KCQiAuqKqBhDxARIsAFZELmJQviQfvX3ad4WJJFfefONAuphLdlKct8jxQSBrPPEN4vf2ryaUXqcaAnQMEALw_wcB" data-link-merchant="walmart.com"" data-link-merchant="SkimLinks - optimumnutrition.com"" data-link-merchant="Amazon US"" target="_blank">Walmart $49.99

Myprotein® - Vegan Blend Powder: was $40.83, now$30.39 at Amazon

Myprotein® - Vegan Blend Powder: was $40.83, now <a href="https://target.georiot.com/Proxy.ashx?tsid=110083&GR_URL=https%3A%2F%2Famazon.com%2FMyprotein%25C2%25AE-Nutrition-Recovery-Tiramisu-Servings%2Fdp%2FB0BRQZLR1Z%2Fref%3Dsr_1_2_mod_primary_new%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank">$30.39 at Amazon

This all-natural blend is packed with essential amino acids and over 21g of protein per serving for people training on a plant-based diet. With pea protein isolate and brown rice protein,

Price check: <a href="https://www.awin1.com/awclick.php?awinmid=3196&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fus.myprotein.com%2Fsports-nutrition%2Fvegan-protein-blend%2F10852638.html" data-link-merchant="myprotein.com"" data-link-merchant="Amazon US"" target="_blank">MyProtein $39.99

Impact whey isolate Vanilla: was $60.02 now $52.99 at Amazon

Impact whey isolate Vanilla: was $60.02 now <a href="https://target.georiot.com/Proxy.ashx?tsid=110083&GR_URL=https%3A%2F%2Famazon.com%2FMyprotein-Impact-Isolate-Protein-Vanilla%2Fdp%2FB07P13J3H7%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank">$52.99 at Amazon

Save 12% If you want a vanilla powder with minimal ingredients, this is our top recommendation. It packs in 22g of protein per scoop and has zero fat content. It's currently reduced by 12% in the MyProtein cyber sale. 

Price check: <a href="https://www.awin1.com/awclick.php?awinmid=3196&awinaffid=103504&clickref=hawk-custom-tracking&p=https%3A%2F%2Fus.myprotein.com%2Fsports-nutrition%2Fimpact-whey-isolate%2F10852482.html" data-link-merchant="myprotein.com"" data-link-merchant="Amazon US"" target="_blank">MyProtein $64.99

Nutricost Whey Protein Concentrate Powder: was $62.39, &nbsp;now $29.95 at Walmart

Nutricost Whey Protein Concentrate Powder: was $62.39,  <a href="https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FNutricost-Whey-Protein-Concentrate-Powder-Unflavored-2LBS-Gluten-Free-Non-GMO-Supplement%2F494466328" data-link-merchant="walmart.com"" target="_blank">now $29.95 at Walmart

Nutricost Whey Protein Concentrate Powder contains 25 Grams of protein in each serving (scoop included) of this high-quality whey protein powder.

Price check:<a href="https://target.georiot.com/Proxy.ashx?tsid=110083&GR_URL=https%3A%2F%2Famazon.com%2FNutricost-Whey-Protein-Concentrate-Unflavored%2Fdp%2FB01KITQF0Q%2Fref%3Dsr_1_3%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" data-link-merchant="walmart.com""> Amazon $29.95

Vegan Wondershake: was $66.99 now $39.99 via Protein Works

Vegan Wondershake: was $66.99 now <a href="https://go.redirectingat.com/?id=92X1626907&xcust=hawk-custom-tracking&xs=1&url=https%3A%2F%2Fus.theproteinworks.com%2Fvegan-wondershake-us&sref" data-link-merchant="SkimLinks - theproteinworks.com"" target="_blank">$39.99 via Protein Works

Save $27 This is our favorite plant-based powder. It creates a rich, creamy shake that packs in 20g of protein. It's low in both fat and sugar and combines pea, soy, rice and seed proteins. 

Price check: <a href="https://target.georiot.com/Proxy.ashx?tsid=110083&GR_URL=https%3A%2F%2Famazon.com%2FProtein-Works-Wondershake-Amazing-Servings%2Fdp%2FB09WR3MVT7%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" data-link-merchant="SkimLinks - theproteinworks.com"" target="_blank">Amazon $43.99

Nutricost Creatine Monohydrate Micronized Powder 1KG :&nbsp;was $75.95,now $41.95 at Amazon&nbsp;

Nutricost Creatine Monohydrate Micronized Powder 1KG : was $75.95, now <a href="https://target.georiot.com/Proxy.ashx?tsid=110083&GR_URL=https%3A%2F%2Famazon.com%2FNutricost-Creatine-Monohydrate-Micronized-Powder%2Fdp%2FB01EVVQX9U%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank">$41.95 at Amazon 

Save 45% This protein powder is an ideal choice if you're looking to increase strength and promote muscle growth. This product is sourced from the highest quality ingredients, purity tested to make sure it’s free from contaminants.

Price check: <a href="https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FNutricost-Creatine-Monohydrate-Powder-500-Grams-Unflavored-Supplement%2F589152249" data-link-merchant="walmart.com"" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">Walmart $41.95

Ora Organic Vegan Protein Powder Vanilla Chai Flavor:&nbsp;was $50.00,now $31.98 at Amazon

Ora Organic Vegan Protein Powder Vanilla Chai Flavor: was $50.00, now <a href="https://target.georiot.com/Proxy.ashx?tsid=110083&GR_URL=https%3A%2F%2Famazon.com%2FOra-Organic-Vegan-Protein-Powder%2Fdp%2FB07HZ7YDDN%2F%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$31.98 at Amazon 

Save 36% Keto-friendly and free from artificial ingredients, this high-quality blend provides 21g of pea protein and 120 calories per serving. Comes with added digestive enzymes and extracts from superfoods, such as kale, turmeric and acai berries.  

Price check: <a href="https://go.redirectingat.com/?id=92X1626907&xcust=hawk-custom-tracking&xs=1&url=https%3A%2F%2Fora.organic%2Fproducts%2Forganic-protein-powder&sref" data-link-merchant="SkimLinks - ora.organic"" data-link-merchant="Amazon US"" target="_blank">Ora Organic $39.99

Vega Sport Premium Vegan Protein Powder Chocolate:&nbsp;was $46.99,&nbsp;now $38.33 at Amazon

Vega Sport Premium Vegan Protein Powder Chocolate: was $46.99, now<a href="https://target.georiot.com/Proxy.ashx?tsid=110083&GR_URL=https%3A%2F%2Famazon.com%2FVega-Protein-Powder-Chocolate-Servings%2Fdp%2FB016D9IHZG%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow"> $38.33 at Amazon

Save $8.66. Don't miss out on this 18% saving before the deal ends! Each serving of the Vega Sport Premium Vegan Protein Powder offers a whopping 30g of complete protein, 2 billion CFUs of probiotics and just 1g of sugar. Free from GMOs, gluten and artificial sweeteners, this tasty blend will aid your weight loss and elevate your exercise performance.    

Plant JYM 2 lb - Oatmeal Cookie: was $39.99, now $37.75 at Amazon

Plant JYM 2 lb - Oatmeal Cookie: was $39.99, <a href="https://target.georiot.com/Proxy.ashx?tsid=110083&GR_URL=https%3A%2F%2Famazon.com%2FJYM-Supplement-Science-Oatmeal-Cookie%2Fdp%2FB093XHTHCH%2Fref%3Dlp_12241368011_1_1%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank">now $37.75 at Amazon

Save $2.24. Plant JYM contains 5 grams of branch-chain amino acids (BCAAs) and only 140 calories per serving. The combination of pea protein isolate and rice protein isolate provides you with critical macro-nutrients. These key protein sources help to ensure optimal recovery any time of the day.

Muscle Milk Genuine Protein Powder Vanilla: was$79.90, now $49.98 at Walmart

Muscle Milk Genuine Protein Powder Vanilla: was $79.90, <a href="https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FMuscle-Milk-Genuine-Protein-Powder-Vanilla-Creme-4-94-lb-32-Servings-32g-Protein%2F28663330" data-link-merchant="walmart.com"" target="_blank">now $49.98 at Walmart

Save $29.92. Based on 1 serving, Muscle Milk Genuine Protein Powder contains 32g high-quality protein, 2g sugar, and an excellent source of Calcium and Vitamins A, C & D. 

Price check: <a href="https://target.georiot.com/Proxy.ashx?tsid=110083&GR_URL=https%3A%2F%2Famazon.com%2FMuscle-Milk-Certified-Energizing-Packaging%2Fdp%2FB002DUD6R4%2Fref%3Dsr_1_6%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" data-link-merchant="walmart.com"" target="_blank">Amazon $53.88

KOS Vegan Protein Powder: was$59.90, now $36.70 at Amazon

KOS Vegan Protein Powder: was $59.90 , <a href="https://target.georiot.com/Proxy.ashx?tsid=110083&GR_URL=https%3A%2F%2Famazon.com%2FKOS-Organic-Plant-Protein-Powder%2Fdp%2FB0767Z2Y25%2Fref%3Dsr_1_12_sspa%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank">now $36.70 at Amazon

Save 25% on this 28-serving tub of KOS plant-based protein powder. Infused with organic Peruvian cacao, Himalayan salt, organic coconut milk, a dash of stevia & monk fruit.

Price check: <a href="https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FKOS-Vegan-Protein-Powder-Erythritol-Free-Chocolate-Organic-Pea-Blend-Plant-Based-Superfood-Rich-Vitamins-Minerals-Keto-Dairy-Free-Meal-Replacement-Wo%2F697088889%3Ffrom%3D%2Fsearch" data-link-merchant="walmart.com"" data-link-merchant="Amazon US"" target="_blank">Walmart $55.99

MuscleTech Nitro-Tech 4lb: was $55.99, now $52.94 at Amazon

MuscleTech Nitro-Tech 4lb: was $55.99, <a href="https://target.georiot.com/Proxy.ashx?tsid=110083&GR_URL=https%3A%2F%2Famazon.com%2FMuscleTech-Nitro-Tech-Peptides-Creatine-Nutrition%2Fdp%2FB008IC0Z8Y%2Fref%3Dsr_1_7%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank">now $52.94 at Amazon

Save 5%. Stock up on one of our favorite protein powders from MuscleTech. It is a scientifically engineered whey plus isolate lean muscle builder formula designed for more muscle, more strength and better performance

Price check: <a href="https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FNitro-Tech-Ripped-Lean-Protein-Weight-Loss-French-Vanilla-Bean-4-lbs-1-81-kg-MuscleTech%2F112050077%3F" data-link-merchant="walmart.com"" data-link-merchant="Amazon US"" target="_blank">Walmart $54.94

EVL Fast Absorbing Vanilla Protein Powder: was $99.99, now $63.99 at Walmart

EVL Fast Absorbing Vanilla Protein Powder: was $99.99, now<a href="https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FWhey-Protein-Powder-100-Isolate-25g-Evlution-Nutrition-5-LB-No-Sugar-Added-Low-Carb-Gluten-Free-EVL-Fast-Absorbing-Vanilla-BCAA%2F824189264" data-link-merchant="walmart.com"" target="_blank"> $63.99 at Walmart

Save $36. 100% Isolate Protein is made with a triple-filtered cross-flow microfiltration process that prevents the protein structure from becoming denatured, allowing the native amino acid profile and protein factions to be maintained while removing excess impurities.

Dymatize ISO100 Hydrolyzed Protein Powder$73.30, now $68.99 at Amazon

Dymatize ISO100 Hydrolyzed Protein Powder: $73.30, now <a href="https://target.georiot.com/Proxy.ashx?tsid=110083&GR_URL=https%3A%2F%2Famazon.com%2FDymatize-Protein-Isolate-Gourmet-Chocolate%2Fdp%2FB006OC432E%2Fref%3Dsr_1_9%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank">$68.99 at Amazon

Save 8%. 25 grams of protein, which includes 5.5 grams of branched-chain amino acids (BCAAs), & 2.6 grams of Leucine per serving. Less than 1 gram of fat & sugar per serving. Scientifically formulated with fast-digesting, hydrolyzed whey protein isolate.

Supplements deals

Goli Nutrition apple cider gummies: was $29.98 now $21.60 at Walmart

Goli Nutrition apple cider gummies: was $29.98 now <a href="https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FGoli-Nutrition-Apple-Cider-Vinegar-Gummies-120-Count%2F616774667" data-link-merchant="walmart.com"" target="_blank">$21.60 at Walmart

Save $8.38 Can't face a teaspoon of apple cider vinegar in the morning? Try taking it as a gummy supplement instead. Victoria Beckham is reported to be a big fan of the stuff—it could help with weight loss and aid digestion. 

Vital Proteins Collagen Peptides: was $51.00,&nbsp;now $39.98 at Walmart

Vital Proteins Collagen Peptides: was $51.00, now <a href="https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FVital-Proteins-Collagen-Peptides-Supplement-Powder-Unflavored-20-oz%2F350254837" data-link-merchant="walmart.com"" target="_blank">$39.98 at <a href="https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FVital-Proteins-Collagen-Peptides-Supplement-Powder-Unflavored-20-oz%2F350254837" data-link-merchant="walmart.com"" data-link-merchant="walmart.com"" target="_blank">Walmart

Save 13%. Vital Proteins Collagen Peptides Advanced is a premium offering with 20g collagen peptides per serving plus two additional functional ingredients: 100% daily value vitamin C and 80 mg hyaluronic acid. Vitamin C helps to support the body’s natural collagen production

Price check: <a href="https://target.georiot.com/Proxy.ashx?tsid=110083&GR_URL=https%3A%2F%2Famazon.com%2FVital-Proteins-Collagen-Peptides-Pasture-Raised%2Fdp%2FB00K6JUG4K%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" data-link-merchant="walmart.com"" data-link-merchant="walmart.com"" target="_blank">Amazon $44.49   | <a href="https://goto.target.com/c/221109/81938/2092?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.target.com%2Fp%2Fvital-proteins-collagen-peptides-unflavored-powder-20oz%2F-%2FA-79524212" data-link-merchant="target.com"" data-link-merchant="Amazon US"" data-link-merchant="walmart.com"" data-link-merchant="walmart.com"" target="_blank">Target $44.99 

Nature's Bounty fish oil softgels: was $25.98now $14.59 at Walmart

Nature's Bounty fish oil softgels: was $25.98, now <a href="https://target.georiot.com/Proxy.ashx?tsid=110083&GR_URL=https%3A%2F%2Famazon.com%2FNatures-Bounty-Supplement-Supporting-Cardiovascular%2Fdp%2FB000NPYY04%2Fref%3Dsr_1_6_mod_primary_new%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank">$14.59 at Walmart 

Save $11.30 Support your heart, aid your joints, and better your skin for less with these 220 fish oil capsules from Nature’s Bounty. They contain no shellfish, gluten, lactose, or artificial colors and sweeteners. 

Price check: <a href="https://www.anrdoezrs.net/click-100624733-11101111?sid=hawk-custom-tracking&url=https://www.walgreens.com/store/c/natures-bounty-omega-3-fish-oil-softgels,-odorless,-1,000-mg/ID=prod2497531-product" data-link-merchant="walgreens.com"" data-link-merchant="Amazon US"" target="_blank">Walgreens $27.99 |<a href="https://www.prf.hn/click/camref:1100l43jS/pubref:hawk-custom-tracking/destination:https%3A%2F%2Fwww.iherb.com%2Fpr%2Fnature-s-bounty-fish-oil-1-000-mg-220-coated-softgels%2F32392" data-link-merchant="iherb.com"" data-link-merchant="walgreens.com"" data-link-merchant="Amazon US"" target="_blank"> iHerb $21.72

Centrum Multivitamin Silver Women 50+:was $15.00,now $10.49 at Amazon

Centrum Multivitamin Silver Women 50+: was $15.00, now <a href="https://target.georiot.com/Proxy.ashx?tsid=110083&GR_URL=https%3A%2F%2Famazon.com%2FCentrum-Multivitamin-Multimineral-Antioxidants-Ingredients%2Fdp%2FB08Y1KFYF8%2F%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">$10.49 at Amazon

Save 30% Our testers found the Centrum Multivitamin Silver Women 50+ was the <a target="_blank" href="https://www.fitandwell.com/buying-guides/best-vitamins-for-women-over-50" data-link-merchant="fitandwell.com"" data-link-merchant="Amazon US"">best vitamin for women over 50 to support their wellbeing. They liked the inclusion of calcium and vitamin D to help build and maintain healthy bones and found the price tag reasonable too. Even better, the 100-tablet tub is slightly cheaper than normal, with a nice 33% discount available right now.

Centrum Multivitamin Silver Men 50+:&nbsp;was $19.99,&nbsp;now $18.17 at Amazon

Centrum Multivitamin Silver Men 50+: was $19.99, now<a href="https://target.georiot.com/Proxy.ashx?tsid=110083&GR_URL=https%3A%2F%2Famazon.com%2FCentrum-Multivitamin-Multimineral-Supplement-Ingredients%2Fdp%2FB09KCD4D7F%2F%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow"> $18.17 at Amazon

Save 9%. The twin of our top-rated multivitamin for women, this 200-tablet tub is now down from $19.99, saving you 9% on the regular price. You only need to take one a day, and it contains a variety of micronutrients, including vitamin D3, B vitamins, and zinc. 

Nature Made Vitamin B12 1000 mcg:&nbsp;was $23.89,&nbsp;now $17.49 at Amazon

Nature Made Vitamin B12 1000 mcg: was $23.89, now <a href="https://target.georiot.com/Proxy.ashx?tsid=110083&GR_URL=https%3A%2F%2Famazon.com%2FNature-Made-Vitamin-Softgels-Value%2Fdp%2FB00DS5BGDY%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank">$17.49 at Amazon

Save 27%. There's a hefty discount available on this bottle of 150 soft gel tablets. Supplementation with vitamin B12 is particularly important for vegetarians and vegans who may not get enough from diet alone. But with nearly 1000 mcg of B12 per capsule, there is no need to worry about nutritional deficiencies. 

Price check: <a href="https://goto.target.com/c/221109/81938/2092?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.target.com%2Fp%2Fnature-made-vitamin-b12-1000-mcg-energy-metabolism-support-time-release-tablets-75ct%2F-%2FA-14776645%3Fpreselect%3D14161826" data-link-merchant="target.com"" data-link-merchant="Amazon US"" target="_blank">Target $17.69,<a href="https://go.redirectingat.com/?id=92X1626907&xcust=hawk-custom-tracking&xs=1&url=https%3A%2F%2Fwww.naturemade.com%2Fproducts%2Fnature-made-vitamin-b12-1000-mcg-softgels%3F&sref" data-link-merchant="SkimLinks - naturemade.com"" data-link-merchant="target.com"" data-link-merchant="Amazon US"" target="_blank"> Nature Made $23.89

Optimum Nutrition Opti-Men Multivitamin for Active Men:was $69.99now $54.00 at Amazon

Optimum Nutrition Opti-Men Multivitamin for Active Men: was $69.99now <a href="https://target.georiot.com/Proxy.ashx?tsid=110083&GR_URL=https%3A%2F%2Famazon.com%2FNUTRITION-Opti-Men-Multivitamin-Supplement-Vitamins%2Fdp%2FB00MEVITCYhttps%3A%2F%2Fwww.amazon.com%2FNUTRITION-Opti-Men-Multivitamin-Supplement-Vitamins%2Fdp%2FB00MEVITCY%3Fth%3D1%26tag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank">$54.00 at Amazon

Save 23% on the Optimum Nutrition Opti-Men, a top-rated multivitamin supplement formulated for active men. With nearly 25 vitamins and essential minerals, 1 gram of free form amino acids and a powerful blend of plant extracts and antioxidants, this supplement will supercharge your workouts, help with muscle recovery and boost your immune health.

Nature's Bounty Hair, Skin &amp; Nails Rapid Release Softgels:was $20.70,&nbsp;now $11.66 at Amazon

Nature's Bounty Hair, Skin & Nails Rapid Release Softgels: was $20.70, now<a href="https://target.georiot.com/Proxy.ashx?tsid=110083&GR_URL=https%3A%2F%2Famazon.com%2FNatures-Bounty-Multivitamin-Supplement-Antioxidants%2Fdp%2FB0072F8D7S%2F%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow"> $11.66 at Amazon

Save 44% on the 50-day supply of Nature's Bounty Hair, Skin & Nails Rapid Release Softgels this Black Friday. Packed with vitamins, minerals, antioxidants and healthy oils, this supplement is designed to get the best out of your skin, hair and nails. Free from major allergens and artificial ingredients. 

Nature’s Bounty Magnesium: was $19.35, now $11.89 at Walmart

Nature’s Bounty Magnesium: was $19.35, now <a href="https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FNature-s-Bounty-Magnesium-Supplement-500-mg-200-Tablets%2F48006448%3Fathbdg%3DL1600%26from%3D%2Fsearch" data-link-merchant="walmart.com"">$11.89 at Walmart

Save $7.46 on these magnesium supplements. This essential nutrient supports the health of your muscles and bones and is a great recovery supplement after a heavy workout. 

Optimum Nutrition Micronized Creatine Monohydrate Powder: was $39.99, now $36.49 at Amazon

Optimum Nutrition Micronized Creatine Monohydrate Powder: was $39.99, <a href="https://target.georiot.com/Proxy.ashx?tsid=110083&GR_URL=https%3A%2F%2Famazon.com%2FOptimum-Nutrition-Micronized-Monohydrate-Unflavored%2Fdp%2FB002DYIZEO%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank">now $36.49 at Amazon

Save 9%. 5 grams of pure creatine monohydrate per serving supports increases in energy, endurance and recovery. Maximum potency formula supports muscle size, strength, and power

2 Pack CoQ10 High Absorption, Antioxidant for Heart Health, was $79.99, now $32.25 at Walmart

2 Pack CoQ10 High Absorption, Antioxidant for Heart Health, was $79.99, now<a href="https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2F2-Pack-CoQ10-High-Absorption-Antioxidant-for-Heart-Health-300-mg-Natural-Dietary-Supplement-Total-180-count%2F434282189" data-link-merchant="walmart.com"" target="_blank"> $32.25 at Walmart

Save 60% Coenzyme Q10 occurs naturally in the body and is present in every cell as an antioxidant. This CoQ10 supplement plays a significant role in boosting the immune system. As we age, our bodies produce less and less CoQ10, take it daily to keep you going and performing at your best.

Alive! Women's 50+ Daily Multivitamin Gummies: was $16.47, now $14.82 at Walmart

Alive! Women's 50+ Daily Multivitamin Gummies: was $16.47, now <a href="https://goto.walmart.com/c/1943169/565706/9383?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.walmart.com%2Fip%2FAlive-Women-s-50-Daily-Multivitamin-Gummies-Mixed-Berry-Flavored-130-Count%2F191821545%3F" data-link-merchant="walmart.com"" target="_blank">$14.82 at Walmart

Save 10%. Alive! Women's 50+ Multivitamin Gummy is a daily multivitamin formulated for women 50+ in a delicious mixed berry-flavored gummy. Provides 16 vitamins and minerals, also with lutein and boron. Formulated with 8 B vitamins to help convert food into fuel.

Price check: <a href="https://target.georiot.com/Proxy.ashx?tsid=110083&GR_URL=https%3A%2F%2Famazon.com%2FNatures-Way-Multivitamin-serving-Vitamin%2Fdp%2FB073H8DK2K%2Fref%3Dsr_1_5%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" data-link-merchant="walmart.com"" target="_blank">Amazon $14.97

Carlson - The Very Finest Fish Oil: was $55.00, now $46.75at Target

Carlson - The Very Finest Fish Oil: was $55.00, now <a href="https://goto.target.com/c/221109/81938/2092?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.target.com%2Fp%2Fcarlson-the-very-finest-fish-oil-1600-mg-omega-3s-norwegian-wild-caught-sustainably-sourced-lemon%2F-%2FA-82804013%3F" data-link-merchant="target.com"" target="_blank">$46.75 at Target

Save 15%. The Very Finest Fish Oil in lemon flavor provides 1,600 mg of omega-3s per serving. Fish oil provides the beneficial omega-3s EPA and DHA which offer many health benefits, such as promoting heart, brain, vision, and joint health. 

Carlson Vitamins A, C, E + Selenium &amp; Zinc: was $52.00, now $44.20at Target

Carlson Vitamins A, C, E + Selenium & Zinc: was  $52.00, <a href="https://goto.target.com/c/221109/81938/2092?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.target.com%2Fp%2Fcarlson-aces-zn-vitamins-a-c-e-selenium-zinc-multivitamin-with-zinc-antioxidant%2F-%2FA-82821118%3F" data-link-merchant="target.com"" target="_blank">now $44.20 at Target

Save 15%. Selenium and vitamins A, C, and E are powerful antioxidants that help protect our bodies from free radical damage. Zinc supports immune system health and is an important component of one of the body's most powerful antioxidant enzymes

When do supplements go on sale?

Supplements and protein powders go on sale from as early as a month ahead of Black Friday and Cyber Monday. The closer we get the Black Friday (Friday 24th November), the better the deals get, so if you've had your eye on something in particular, it might be worth holding out until later in the event to see if the price drops any further.

Couple taking supplements

(Image credit: Getty)

Why is protein powder so expensive?

Protein powder has been creeping up in price for the past few years, but why is this? One of our favorite brands, MyProtein, explained last year that the cost of whey has been increasing steadily for a long time, as have labor costs and additives such as vitamins, minerals and flavorings. These changes in the market have been nudging the price of protein powders up, particularly whey-based options. 

Black Friday and Cyber Monday events are a great time to stock up on protein powders, as many retailers including Best Buy, Target, iHerb, Amazon and Walmart slash prices for the sales event. Buying in bulk is always a better idea with protein, as the cost per unit is lower when you buy a larger tub. 

Does protein powder go on sale for Black Friday?

Over the past few years, we've seen significant reductions from several retailers. You can buy direct from some brands, who slash prices after Thanksgiving for the Black Friday sales. Stores like Walmart, Best Buy and Target also tend to have great discounts on protein powders, as well as online retailers like Amazon.com.

We will be updating this page throughout the sales event to keep you up to date with the best deals on protein powders and supplements. Many deals go live early, so make sure to check in a few days before Thanksgiving to see which retailers have brought their prices down.

Is it cheaper to buy protein drinks or protein powder?

It really depends on which brands you like to buy from, but the cost per serving is generally lower when you buy powders over ready-made protein drinks.  The great thing about protein powders is that they're versatile; you can control your intake and they can be added to a variety of foods and drinks, like smoothies, oatmeal, and even soups (we'd recommend using an unflavored variety for that, vanilla powder in a soup might taste a bit weird). 

Additionally, because powders are dehydrated, they take up less storage space in your cupboard and generally don't need to be stored at a low temperature. So, not only is it normally cheaper to buy protein powder, it's also the more convenient choice (if you don't mind mixing your own shakes).

When is Black Friday 2023?

Black Friday officially kicks off on Friday, November 24th, but many retailers start putting their best deals live in the weeks leading up to the event. Many sales continue until midnight on Cyber Monday (November 27th), while several retailers and brands continue to offer sizeable discounts over the holiday period and beyond. 

It is one of the biggest sales events of the year and is a great time to cash in on discounts ahead of the holiday period. 

Lou Mudge
Fitness Writer

Lou Mudge is a Health Writer at Future Plc, working across Fit&Well and Coach. She previously worked for Live Science, and regularly writes for Space.com and Pet's Radar. Based in Bath, UK, she has a passion for food, nutrition and health and is eager to demystify diet culture in order to make health and fitness accessible to everybody.


Multiple diagnoses in her early twenties sparked an interest in the gut-brain axis and the impact that diet and exercise can have on both physical and mental health. She was put on the FODMAP elimination diet during this time and learned to adapt recipes to fit these parameters, while retaining core flavors and textures, and now enjoys cooking for gut health.