Fitbit Black Friday deal: Save on the new Fitbit Sense and Inspire 2 at Amazon!

An unexpected discount for two brand new devices! Save on the Fitbit Sense and Fitbit Inspire 2 this Black Friday at Amazon

Fitbit Sense
(Image credit: Amazon)

The Fitbit Sense is the smartest fitness tracker watch from Fitbit we've seen yet. It's also the newest, so we weren't expecting it to pop in the Amazon Cyber Monday deals at all, but lucky for us, it has. 

You can save £30 on the price of this excellent fitness watch at Amazon right now bringing it down to £269.99, a deal unlikely to be topped anywhere. Check it out below:

Get the Fitbit Sense Black Friday deal here:

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Fitbit Sense fitness smartwatch | was £299.99 | now £269.99 at Amazon (opens in new tab)
Save 10% on the all-new fitness watch. With updated software, hardware and battery life, it's got access to all of FItbit's expansive suite of fitness features in a top-of-the-line package with a great screen and six days battery life.

Why get a Fibit Sense?

Fitbit Sense, launched in September, has been billed as "the company’s most advanced health smartwatch" to date. Although it may look similar to the Versa series, it outclasses its predecessors with cutting-edge internal tech and software.

A new electrodermal activity (EDA) sensor is said to help manage stress, reading your emotional responses in more sophisticated ways than ever. Advanced heart rate tracking technology is present along with a new ECG app or electrocardiogram. 

This has been notoriously difficult to place onto smartwatches in the past, due to attempting to compensate for the lack of blood pressure cuff, but Fitbit does it with lasers instead. It doesn't just measure your pulse, but monitors the electric activity of your heart to obtain more accurate readings than ever. An on-wrist skin temperature sensor completes the set. 

Fitbit Sense: Cheaper alternatives

If you don't feel like you need all the smartwatch bells and whistles like taking calls and seeing your emails and Whatsapp messages, you can always plump for something simpler. The Fitbit Inspire 2 (opens in new tab) is much more of a "pure" fitness tracker, eschewing the smartwatch aesthetic for a simple, premium band. It's also one-third the price. 

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Fitbit Inspire 2 | was £89.99 | now £74.99 on Amazon (opens in new tab)
Save on the Fitbit Inspire 2, the update to Fitbit's very successful range of band trackers. Up to 7 days of battery life and advanced fitness tracking, including Fitbit's Active Zone Minutes, are available without all that distracting smartwatch fluff.

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Matt Evans
News Editor

Matt Evans is an experienced health and fitness journalist and News Editor at Fit&Well, covering all things exercise and nutrition on the Fit&Well website. Matt originally discovered exercise through martial arts: he holds a black belt in Karate and remains a keen runner, gym-goer, and infrequent yogi. His top fitness tip? Stretch.