By Matt Evans
We've been using lots of digital fitness tools in lockdown, from the best online personal trainer and fitness apps to YouTube and Instagram workouts. Some of the most popular fitness influencers, like Joe Wicks, Kayla Itsines and Yoga with Adriene, have become household names in their own right as digital follow-along workouts began to replace the gym.
- Best yoga mats: Grippy, high-quality options for home & the studio
- Best Fitbit to track your progress in 2021
One thing many of us are interested in is how much our favourite fitness influencers are worth. The team at From Mars have analysed how much many of our favourite fitness influencers are (probably) making annually or monthly, in addition to how much money is being made by post.
Australian fitness superstar Kayla Itsines tops the Instagram list. With 12,600,000 followers, she makes an enormous total of $2,336,104 per month.
On YouTube, home workout channel Fitness Blender reigns supreme. Despite not having the largest number of subscribers, it's the top earning YouTube channel in the fitness sphere, with over 1 billion views making for an estimated $132,860,629 total earnings.
It's a fascinating insight into how lucrative it can be for the few people who really succeed at being fitness influencers, especially during an era in which everyone is at home, relying on the internet for fitness content as they're unable to get to the gym.
According to the From Mars study, female influencers earned 50% more per post than men. The average earning per post for women was £8,312, compared to £5,529 for men.
You can get started with some of the online personal trainers above, and loads more, by clicking the links and selecting a few workouts to follow along. You can access loads more by checking out our seven home workout YouTube channels you should be tuning into.
Resistance bands workout from Emma Goodman-Horne: our Trainer Of The Year!
Workout This 40-minute resistance bands workout to tone up, build muscle and lose weight comes from our Trainer Of The Year
By Matt Evans •
Jaybird Vista vs Beats Powerbeats Pro: Which workout earphones are worth your money?
Versus We compare two top-rated earbuds, the Powerbeats Pro and Jaybird Vista, to see which is most worthy of a spot in your gym bag
By Lee Bell •
"I will treasure this feeling forever": meet our Trainer of the Year!
Awards 47-year-old Emma Goodman-Horne was crowned Fit&Well's Trainer of the Year from a 70-strong longlist
By Stephanie Wood •
Fitbit Versa deals: Great offers on Fitbit's top multi-model smartwatch range
Deals Get Fitbit Versa 3, Versa 2 and Versa Lite – the ultimate fitness watch for style and features - at the best price
By Rob Clymo •
7 celebrity fitness secrets from over 50s: Barack Obama, Halle Berry & more
Fitness From Halle Berry to Barack Obama and Michelle Pfeiffer, steal the fitness secrets of celebrities
By Claire Fox •
How to get rid of aches, back pain and bad posture in 20 minutes a day
Fitness Simple stretching exercises are the best way to ditch bad posture and fix back pain, according to experts
By Matt Evans •
Best treadmill: The top indoor running machines for home gyms
Buying guide Our list of the best treadmills for you, from beginners to seasoned runners
By Lee Bell •
Best rowing machine: Top rowers to burn fat and tone your whole body
Buying Guide The best rowing machine offers both cardio and a full body workout, all in one machine
By Chris Smith •
Low-impact exercises: The best joint-friendly workouts for you
Fitness Joints hurting? These low-impact exercises allow you to workout without enduring the pain
By Lucy Gornall •
Best bicep workouts: How to tone your muscles and get bigger arms fast
Fitness Some of the best bicep workouts to net you a stronger, more defined set of guns
By Leon Poultney •