We're into the final straight this Amazon Prime Day, with the clock ticking as we approach the end. So if you've been perusing the best Prime Day Fitbit deals then it's now or never - because they won't be around much longer.
The bad news is that some key deals have already been and gone (hi, Fitbit Sense), with the deals getting snapped up by eager fitness fans. It's not surprising really; Fitbit make some of the best fitness trackers on the market, so it figures that they were always going to be in high demand during Amazon Prime Day.
But the GOOD news is that there are plenty of shiny Fitbit deals to snap up! And the even better news is that we've done the heavy lifting, so you don't need to trawl through pages of products - all the best offers are helpfully listed in our extensive guide below.
Of course, if you really like the experience of finding a killer deal yourself, that's cool - just hit one of our quick links below to take you straight to the good stuff...
Otherwise, keep scrolling to see the Fitbit discounts still on offer - along with why we think it's a good deal.
We've also included a round-up of deals on some possible alternatives to Fitbits, if you're not sure the brand is right for you. They include options from the likes of Garmin, Samsung and Apple.
And remember - Amazon Prime Day ends TONIGHT (Tuesday June 22). However, some deals are likely to sell out before then, so if you see something you like, our advice is simple: click and buy, friend!
And if you want to see all the best offers on everything from tech to toys and beyond, head over to the bumper Prime Day deals hub from our very lovely colleagues at TechRadar.
Amazon Prime Day Fitbit deals available right now
We doubt you need reminding again, but we're into the second and final day of the Amazon Prime event - and as such, the deals listed below are likely to sell out soon. We'll be keeping a close eye on things and updating prices and availability as they change, to ensure that the list below is the best guide you'll find to the top Prime Day Fitbit deals...
US Prime Day Fitbit deals - quick links
- Fitbit Sense: Was $299.95, now $199, saving $100.95 (34%) - View deal
- Fitbit Inspire 2: Was $99.95, now $56.99, saving $42.96 (43%) - View deal
- Fitbit Charge 4: Was $149.95, now $99.95, saving $50 (33%) - View deal
- Fitbit Charge 4 Special Edition: Was $169.95, now $119.95, saving $50 (29%) - View deal
- Fitbit Ace 2: Was $69.95, now $29.99, saving $39.96 (57% - View deal
US Prime Day Fitbit deals in detail
Fitbit Sense smartwatch in white/gold | Was $299.95 | Now $199 | Saving $100.95 (34%)
This highly advanced smartwatch boasts a smorgasbord of new features: an EDA Scan app detects electrodermal activity, helping the watch diagnose your stress levels; a built-in skin temperature sensor logs yours each night; and an ECG app provides next-level heart rate tracking. This is all on top of Fitbit's usual advanced metrics, smartwatch functionality and more workouts than ever. View Deal
Fitbit Inspire 2 | Was $99.95 | Now $56.99 | Saving $42.96 (43%)
Prime Day is always a fantastic time to bag a deal on a Fitbit and this is one you won't want to miss out on. The Fitbit Inspire 2, which comes in black, white and pink, is ideal if you want a no-fuss fitness tracker which works with you as you walk, train and work. Tracking your heart rate, steps and calories you can even take it with you when you go for a swim.View Deal
Fitbit Charge 4 | Was $149.95 | Now $99.95 | Saving $50 (33%)
Available in black or 'rosewood' (a deep maroon color), the Fitbit Charge 4 comes with a fitness and activity tracker, and also has built-in GPS, heart rate and sleep and swim tracking. With a whopping one-third off the usual retail price, it's a great bargain to track your fitness goals. View Deal
Fitbit Charge 4 Special Edition| Was $169.95 | Now $119.95 | Saving $50 (29%)
The Fitbit Charge 4 Special Edition has all of the features of the standard model, but fabric (rather than rubber) granite strap, adding a little additional touch of luxury to the tracker. With $50 off its original price, it's a stylish addition to your workout routine.View Deal
Fitbit Ace 2 | Was $69.95 | Now $29.99 | Saving $39.96 (57%)
Whether you choose red, blue, or purple, the Fitbit Ace 2 will be a colorful first fitness step for your child. The fun images, virtual badges and rewards will also incentive them to keep tracking their movement. The activity tracker lacks GPS or heart rate monitoring but makes up for it with sleep tracking and its robust design - which means it can withstand your child's most active play session, even if they knock it frequently.View Deal
UK Prime Day Fitbit deals - quick links
- Fitbit Versa 2: Was £199.99, now £113.00, saving £86.99 (43%) - View deal
- Fitbit Inspire 2: Was £89.99, now £61.49, saving £28.50 (32%) - View deal
- Fitbit Charge 4: Was £129.99, now from £98.89, saving up to £31.10 (24%) - View deal
- Fitbit Charge 4 Special Edition: Was £149.99, now £129.99, saving £20.99 (14%) - View deal
UK Prime Day Fitbit deals in detail
Fitbit Sense smartwatch | Was £299.99 | Now from $234.99 | Saving up to £65 (22%)
With the Fitbit Sense you get key features including an on-wrist EDA sensor to help you track stress levels, Fitbit ECG (electrocardiogram) app compatibility and built-in GPS - all wrapped in a stylish design. The smartwatch also comes with a free six-month Fitbit Premium membership, which gives you deeper insights into your health, fitness and wellbeing.View Deal
Fitbit Versa 2 smartwatch | Was £199.99 | Now £113.00 | Saving £86.99 (43%)
This is unbelievable value, and certainly the cheapest the Versa 2 has ever been. 24/7 heart rate tracking, 4+ day battery life, music control, smartwatch notification functionality... it was already one of the best fitness watches around, and at this price, jumping into the Fitbit ecosystem just became a lot more attractive.View Deal
Fitbit Inspire 2 | Was £89.99 | Now £61.49 | Saving £28.50 (32%)
The saving on the Fitbit Inspire 2 isn't quite as big for shoppers in the UK - but it's still a deal worth checking out. All three colors are also on offer (black, white and pink), and it's worth remembering that the Inspire 2 also comes with a one-year free Fitbit Premium trial, giving you access to advanced insights, fitness and nutrition programs and more.View Deal
Fitbit Charge 4 | Was £129.99 | Now from £98.89 | Saving up to £31.10 (24%)
Our reviewer said of the Fitbit Charge 4: "It’s comfortable, smaller than a full-size fitness watch and excels at keeping you motivated to work out each day if you’re more a step-counter than a runner." Plus points include full GPS, a Spotify app, and 'Activity Zone Minutes', which help you to better track your activity. The biggest discount is on the maroon-colored 'rosewood' model, but you can also save on the classic black version too.View Deal
Fitbit Charge 4 Special Edition| Was £149.99 | Now £129.99 | Saving £20.99 (14%)
The key difference in this 'special edition' Fitbit Charge 4 is the strap, which is a rather stylish black and grey fabric strap, which some users will find more comfortable that the rubber strap that comes with the standard model. You'll still find all of the same features though, including activity tracking modes, full GPS and heart rate monitoring.
Alternatives to Amazon Prime Day Fitbit deals
If you're not sure that a Fitbit is the fitness tracker or smartwatch for you, here are some alternative makes and models that are also on offer this Amazon Prime Day.
Huawei Watch Fit | Was $198 | Now $92.97 | Saving $45.03 (33%)
In our Huawei Watch Fit review, our tester said: "It has smartwatch looks, but the Watch Fit is best thought of as an advanced-looking exercise tracker that pulls off telling you the time and delivering notifications better than anything Fitbit or Samsung offers at the price." Food for thought!View Deal
Xiaomi Mi Smart Band 6 | Was £39.99 | Now £27.99 | Saving £12 (30%)
The Xiaomi Mi Smart Band 6 was only released a couple of months ago - so to already see it at a drop-down price is a real Prime Day steal! But don't let that low price fool you - this is a great little tracker. It's an evolution of the Xiaomi Mi Smart Band 5, which our reviewer gave five stars, saying: 'Heart rate accuracy, battery life and the screen are impressive, and some neat extra features tip it from from “good” to “great”.'View Deal
Garmin Vivofit Jr. 3 | Was $79.99 | Now $49.99 | Saving $30 (38%)
The latest Garmin Vivo Jr. is perfect for children four and above, giving them the chance to track their activity as they play and exercise. Whether they are running around with friends or swimming they can use the smartwatch to see how much they've moved that day. The parent-controlled app also gives you the ability to set them chores and rewards. While they also get rewards if they reach active goal minutes - with quizzes and games.
Apple Watch SE GPS + Cellular 44mm | Was £349 | Now from £286.99 | Saving up to £62.01 (18%)
Released in September 2020 alongside the more advanced (and therefore more expensive) Series 6, the Apple Watch SE has the same dimensions as the older Apple Watch Series 4 model. It doesn't feature the always-on display that both the Series 5 and 6 have, but for some that will be preferable. We saw the biggest savings on the silver/white model, but there are also discounts on the silver/deep navy, gold/plum and space grey/charcoal versions.View Deal
Amazfit Band 5 | Was $39.99 | Now $34.99 | Saving $5 (15%)
Ok, so it's not a massive saving - but when a fitness tracker is already such good value, any discount only helps to sweeten the deal. This neat little tracker does everything you need it to: it tracks activity, heart rate and sleep 24/7, has a blood oxygen saturation monitor, and boasts 11 sports modes. It's also Alexa-enabled and, perhaps most impressively for the price, has a 15-day battery life.
Stephanie is Editor of Fit&Well. She has previously worked for titles including Woman&Home, MSN and Stylist, covering all aspects of women’s lifestyle including health and fitness. Her preferred way of staying fit and well is sport: she regularly plays tennis and is obsessed with netball, which she's played since the age of seven. She currently plays with her London-based team, Cool Runnings, and is also a qualified Level 2 Netball Coach. During lockdown, Stephanie started strength training at home, and can now regularly be seen hobbling around her local area as DOMS kicks in. Happily, she’s since discovered the joy of recovery days. As a result, her top fitness tip is: invest in a foam roller!
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