I'm not buying a Fitbit this Black Friday and here's why

It's a great time to save on Fitbit fitness trackers, but that doesn't mean you should

Person outside checking their fitness tracker
(Image credit: Getty Images)

Please note, these deals have now ended.

Black Friday is a great time to pick up one of the best Fitbit deals. These wrist-worn fitness trackers are some of the most popular, helping track your steps, monitor your sleep, and keep tabs on your health.

I bought my first device, the Fitbit One, in late 2013. Back then, the trackers came with silicone housing for you to clip on your belt, top, or bra. There was a slim wrist pouch for sleep tracking, though.

As the years passed, Fitbit released new trackers with more features. Plus, the more recent devices came with wrist straps! I eagerly upgraded, excited for the improved experience and detailed data gathering.

Over time, I tried the Fitbit Alta, Charge HR, and Charge 3. After the company bought Pebble, a smartwatch manufacturer, I started wearing the larger Fitbit Ionic, Versa, and Versa 2 watches.

But, in 2019, Google announced they were going to acquire Fitbit and after that change, I had my eye on something else too...

The best fitness watches quietly track health data without begging for your attention. This is why, these days, I'm happy with my Withings ScanWatch

The hybrid smartwatch looks like a traditional wristwatch, has 30-day battery life, and comes with important health-focused features like an ECG monitor, heart rate tracking, and can detect blood-oxygen levels - something a Fitbit couldn't offer me.

Today's best deals on fitness watches

now $134.96 at Withings

Withings Steel HR | was $179.95, now $134.96 at Withings
This elegant-looking wristwatch has an analog timeface with a small digital display for fitness stats. It monitors your heart rate, steps, and sleep but still lasts for 25 days. Save $45 on this stylish, long-lasting tracker right now. 

now $219 at Best Buy

Apple Watch SE | was $279, now $219 at Best Buy

The Apple Watch is easily one of the top fitness watches and the SE packs that health-tracking tech into an affordable body. Save $60 on this rarely discounted smartwatch before the deal ends!

now $199.99 at Best Buy

Garmin Vivoactive 4S | was $349.99, now $199.99 at Best Buy

Garmin's watches are well-suited to fitness enthusiasts. This model has built-in GPS, works with iPhone and Android, and lasts up to a week even with a full colorscreen. Buy now to save an incredible $150. 

I wanted a fitness watch that would give me everything I needed and I didn't want to have to pay extra for those features either. 

Finding a more suitable fitness watch, for me, was life-changing. Not only did I find that I generally felt better on days when I got outside to walk, but it helped me explore the city too.

I can monitor my heart rate and charging the battery is something I only need to do every 30 days. 

James Frew
James Frew

James is a London-based journalist and Staff Writer at Fit&Well. He has over five years experience in fitness tech, including time spent as the Buyer’s Guide Editor and Staff Writer at technology publication MakeUseOf. In 2013 he was diagnosed with a chronic health condition, which spurred his interest in health, fitness, and lifestyle management.


In the years since, he has become a devoted meditator, experimented with workout styles and exercises, and used various gadgets to monitor his health. In recent times, James has been absorbed by the intersection between mental health, fitness, sustainability, and environmentalism. When not concerning himself with health and technology, James can be found excitedly checking out each week’s New Music Friday releases.