I picked the best Prime Day supplement deals for boosting your health and wellbeing
There were Prime Day supplement deals available on probiotics, multivitamins, protein powders and more—these are the ones worth buying in 2024
![A man and woman stand looking at each other at a marble counter in a brightly lit, spacious kitchen. The man is wearing a shirt and sweater vest, the woman wears a t-shirt and cardigan and has a pearl necklace and earrings. Each of them holds a tablet in their hand; in front of them are two glasses of water and two bottles of supplements.](https://cdn.mos.cms.futurecdn.net/mt42R5HhDntcdLUEs9EYv5-415-80.jpg)
Supplementing your diet with vitamins, minerals, probiotics and protein powder can be a good way to hit your health goals. While these things are readily available in food sources, a lot of people (me included!) struggle to get the recommended daily dosage.
There were a lot of discounts in the Prime Day supplement sales, and I rounded up the deals I recommend. Below, you’ll only find supplements shown to improve health outcomes when taken by people who are consuming below the recommended daily amount.
As a reminder, only Prime members can access the deals when they go live. But you can sign up for a 30-day free trial and cancel your membership after the event. If you’re looking for other fitness deals, my colleagues are also keeping an eye on the best Prime Day weights deals and Prime Day kettlebell deals.
Quick links
- Amazon: Discounts on best-selling supplements
- Target: Deals on a wide range of supplements
- Walmart: All vitamin and supplement deals
- MyProtein: Up to 45% off protein powder
My US Amazon picks
These deals are now expired, as Amazon Prime Day has drawn to a close, but we've left them here so you can see what Prime Day is all about and the sort of dicounts you can expect to see durng Amazon's next sales event in the Fall.
- Vitafusion multivitamin gummies: 30% off this pack of 150 tablets (just $8.74)
- Iron: Nature's Bounty Iron 65mg are 40% off at $3.79 for a 100-count pack
- B12: These Nature Made Vitamin B12 softgels are just $9.48 (a 60% reduction)
- Melatonin: Save 56% on these sleep-promoting Natrol Melatonin 5mg
- Vitamin D: Grab these sugar-free Vitamin D3 gummies for $8.69 (54% cheaper)
- Probiotic: There’s an impressive 66% reduction on these gut-health supplements
- General multivitamins: There’s up to 62% off multivitamins from Nature’s Way
- Protein powder: Popular Optimum Nutrition flavors are 33% cheaper on Amazon
- Whey isolate: 36% off Sports Research chocolate flavored protein powder
Prime Day US supplement deals
Vitafusion multivitamin gummies: was $12.49, now $8.74 on Amazon
Save 30% Not sure where to get started with vitamin supplementation? Try this all-rounder, which contains vitamins A, C, D, B12 and more. It comes in gummy form and is flavored with berry, peach and orange.
Nature's Bounty Magnesium 500mg 200 count: was $14.94, now $8.48 on Amazon
Save 43% Magnesium is important for your muscle, nerve and bone health. Despite this, not everyone is getting enough, which is where supplementation can help. This vegetarian option from Nature’s Bounty is now very well-priced, at less than $0.08 per tablet.
Culturelle daily probiotic 52 count: was $15.79, now $10.49 on Amazon
Save 34% If you don’t like probiotic shots or tablets, then these discounted gummies could be a good option. As a reminder, probiotics add to the overall amount of “friendly” bacteria in your gut. Taking them could help relieve gas, bloating and constipation, if these issues have been caused by an upset gut microbiome.
Nature's Bounty iron 65mg capsules: was $6.31, now $3.79 at Amazon
Save 30% Iron deficiency is fairly common, causing headaches and making you feel tired. You should always check with a doctor to see if you need to increase your iron intake before you start taking supplements. If you do need tablets, these discounted capsules from Nature's Bounty are a good option.
Nature Made Vitamin B12 1000 mcg: was $23.89, now $9.48 at Amazon
Save 60%. B12 is another one of the most common vitamin deficiencies. As it’s mostly found in animal food sources, it can be hard for vegans to get their fill of it. These plant-based softgels make it a bit easier to hit the recommended daily intake, and they have a 4.7 star average user rating too.
NatureWise 5mg melatonin gummies: was $21.99, now $9.59 at Amazon
Save 56% Melatonin is a popular sleep aid, which is supposed to help your body when it’s low on this sleep-inducing hormone. Research indicates that melatonin supplements help you fall asleep faster and achieve more restful sleep. These vegan tablets have a strawberry flavor, and dissolve quickly.
Nature Made sugar-free D3 50 mcg gummies: was $18.99, now $8.69 at Amazon
Save 54% It can be hard to sufficient amounts of vitamin D all year round, as it’s mostly provided by sun exposure. We’re in the sunny months now, but if you want to make sure you’re stocked up for winter, take advantage of this better-than-half-price deal.
Jarrow Formulas digest sure probiotic tablets: was $32.49, now $11.13 at Amazon
Save 66% Probiotics add to the overall amount of “friendly” bacteria in your gut. Taking them could help relieve gas, bloating and constipation, if these issues have been caused by an upset gut microbiome. There’s a hefty $20 saving on this 30-pack of probiotic tablets, which can be taken every day.
Nature's Way Alive! women's daily gummy multivitamins: was $22.99, now $17.27 at Amazon
Save 25% These daily multivitamin tablets contain 16 different vitamins and minerals, including vitamins A, C, D and B12. They also have added calcium and are completely vegetarian. Buyers rave about the value of this tub, which has 150 gummies inside.
Nature's Way Alive! men's daily ultra multivitamins: was $29.99, now $18.80 at Amazon
Save 37% These tablets contain all the usual things you would want from a multivitamin, like vitamin A, C, D and B12. It also comes with added zinc, which is a nutrient partly responsible for a healthy immune function in the body. This 60-pack of tablets has been reduced by a hearty 50%, making it easier to stock up.
Prime Day protein powder deals
Pre-mixed Premier chocolate protein shake: was $29.99, now $20.99 on Amazon
Save 30% No-one likes a lumpy protein shake, which is why it's nice to have this smooth, pre-mixed option on hand from Premier. It's got an impressive 30g of protein in each portion, too, and has a 4.5 star rating on Amazon.
Isopure clear protein powder in watermelon: was $41.99, now $20.99 on Amazon
Save 50% Can’t stand the cloying texture of normal protein powders? Try this clear, juice-like option from Isopure instead. It’s watermelon and lime flavored, packs in 20g of protein per serving and only has 90 calories. It’s a smaller pack, with only 16 servings, but that’s ideal if you want to try out the flavor before committing to a bigger tub.
GNC Pro Performance unflavored protein powder 1.85lb: was $39.99, now $30.39 at Amazon
Save 24% If you hate the synthetic sweetness of flavored protein powders, this could be a good option. The unflavored whey product packs 24g of protein per serving, which could help you hit your muscle-building goals. Stir it into your breakfast, mix it into a smoothie, or bake it into a sweet treat.
Sports Research whey protein isolate powder 5lb: was $75.95, now $48.27 at Amazon
Save 36% This is a good price for a 5lb bag of protein powder. For comparison, Optimum Nutrition's 5lb tub usually costs over $80. It has an impressive 4.4 star rating and people praise the rich, creamy flavor of the product.
Optimum Nutrition gold standard whey protein powder 2lb: was $41.99, now $27.99 for Prime Members
Save 25% If you’re a fan of protein powder, then you’re probably already familiar with Optimum Nutrition. The brand’s expansive list of flavors and reasonable prices have made it a huge hit with consumers. It's rare for this brand to be discounted, so grab this deal while stocks last.
Orgain Organic Vegan Protein Powder 2.03 oz: was $30.39, now $17.50 at Amazon
Save 42% This vegan product is made from pea protein, rice protein and chia seeds and is soy-free. You can save an extra 5% if you subscribe to a regular purchase. It's a customer favorite, with a 4.5/5 star average and over 65,000 ratings.
Dymatize ISO100 gourmet chocolate 5lb tub: was $94.67, now $66.47 on Amazon
Save 30% This is a good price for protein powder, working out at slightly less than $1 per serving. Dymatize mixes nicely and doesn’t taste overly sweet. This particular chocolate flavor packs in 25g of protein and 120 calories.
Premier vanilla milkshake protein powder: was $23.99, now $17.51 on Amazon
Save 27% This is a high-protein powder, offering 30g of protein in a scoop. Per serving, it’s more expensive than others in this round-up, coming in at $1.03 for each portion. But it’s smaller size might suit someone who wanted to try a protein powder for the first time.
FAQs
When is the next Prime Day and is it only once a year?
Prime Day 2024 took place on the 16th and 17th of July, but we can expect a second two-day sales event in the fall, so keep your eyes peeled.
Amazon's summer Prime Day event started on Tuesday, July 16th, and drew to a close at midnight the following day.
In recent years, Amazon has also been giving us a second bite of the cherry with a Prime Day-like sale in October, so if you don't like any of the deals you see this time around, it won't be long until another Prime Day swings around.
Amazon Prime Day first began in 2015 to celebrate Amazon's 20th anniversary.
Is it worth buying supplements during Prime Day?
While you should aim to get most, if not all, nutrients from your diet, it's not always possible to get everything your body needs from food alone and supplements can help address vitamin deficiencies.
If you eat a primarily plant-based or vegan diet, you may want to supplement your diet with vitamin B12, typically found in meat and other animal products. If you don't get enough exposure to sunlight, you might want to top up your vitamin D intake.
Our needs change over the years, so it's worth using supplements as you age too, but always seek advice from your doctor before taking a new supplement.
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Ruth Gaukrodger is the fitness editor for Fit&Well and its sister site Coach, responsible for editing articles on everything from fitness trackers to walking shoes. A lot of her time is spent setting up testing protocols for our in-depth buying guides and making sure everything is reviewed to a set standard, so you can be confident we only recommend the best products on the market.
When she's not wrestling with equipment in our dedicated testing centre, you can find her pursuing running PBs around the streets of London or improving her yoga skills from the comfort of her living room. She’s a keen believer in working out for enjoyment first and is always open to hearing about new, fun ways to exercise.
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