Use these Prime Day fitness deals to pick up new equipment for your home without breaking the bank

Amazon's Prime Day shopping event is over for 2023, and there were big discounts on workout essentials

Prime Day fitness deals
(Image credit: Getty Images)

Amazon Prime Day 2023 has come to a close. This year, it ran across two days—July 11 and 12—and there were plenty of great Prime Day fitness deals to be found, with discounts on fitness trackers, gym machines, and weights. 

Whether you're looking to save money on one of the best rowing machines or a new set of adjustable dumbbells, events like Prime Day and Black Friday can be a great way to invest without breaking the bank. 

But it's not always clear whether something is actually a good deal or not—it depends on the price, how it actually performs, and if it'll help you hit your fitness goals. That's where we can help. 

We scour the sale to find you the best Prime Day fitness deals that are actually worth your money, using our experience reviewing everything from workout earbuds through to running watches

So, if you're looking for Prime Day fitness deals, we'll find you the right products without breaking the bank. If you're looking for something specific, we'll also be regularly updating our guides to all the Prime Day weights deals and Prime Day supplements deals across the 48-hour event. 

Prime Day fitness deals FAQs

When do Prime Day fitness deals start?

This year's Amazon Prime Day is ran across July 11-12th, 2023, with deals going live on both days. But, as in previous years, some deals went live in the days before, while some discounts continued after the official end date.

In 2022, the event ran from July 12th through July 13th. While Prime Day occurred at a different time in 2020 and 2021 due to the COVID-19 pandemic, 2022 saw the event return to its original mid-year slot in July. 

However, it wasn't just Amazon where you could find significant reductions this year. Other retailers, such as Best Buy and Dick's Sporting Goods in the US, and John Lewis and Decathlon in the UK, also slashed their prices.

Prime Day was first launched, by Amazon, in 2015 as a single-day event featuring exclusive deals on a range of products for Prime Subscribers. In 2017, for the third annual shopping event, Amazon extended Prime Day across two days in July.

The event continued yearly over two days until 2020, when the COVID-19 pandemic significantly impacted business and supply chains worldwide. As a result, Amazon moved Prime Day to October during that year while holding the 2021 event in June.

What makes a good Prime Day fitness deal?

Whether you want to mix up your workouts or improve your performance, fitness products can help. For instance, one of the best rowing machines can help you get a full-body session without leaving the house, and Prime Day is an ideal time to invest in a premium machine for less. 

It's also worth considering which products will help you reach your fitness goals before making a purchase. Do you want to invest in the best ab roller to increase your core strength? Or is improving your flexibility through yoga your aim?

Next year there are also likely to be deals on the best workout shorts for whatever activity you enjoy, from running to cycling. Consult your doctor before starting a new workout or altering your exercise routine.

Fitness gadgets, including smartwatches and wireless earbuds, are a huge part of working out. The only trouble is that these usually come with a hefty price tag. However, Prime Day offers an excellent opportunity to save incredibly on the best workout earbuds while making your workouts smarter.

You should consider the practicalities of any Prime Day fitness deals, too. For example, if you have space for a dedicated home gym, then it may be worth investing in a treadmill or other large equipment like the best exercise bikes.

If you're tight on space, be on the lookout for foldable options, or easy-to-store alternatives like resistance bands or the best adjustable dumbbells

James Frew
Fitness Editor

James is a London-based journalist and Fitness Editor at Fit&Well. He has over five years experience in fitness tech, including time spent as the Buyer’s Guide Editor and Staff Writer at technology publication MakeUseOf. In 2014 he was diagnosed with a chronic health condition, which spurred his interest in health, fitness, and lifestyle management.

In the years since, he has become a devoted meditator, experimented with workout styles and exercises, and used various gadgets to monitor his health. In recent times, James has been absorbed by the intersection between mental health, fitness, sustainability, and environmentalism. When not concerning himself with health and technology, James can be found excitedly checking out each week’s New Music Friday releases.