There's only one Prime Day Fitbit Deal I'd buy—the Charge 6 under $100
Even though Fitbit's smartwatches get Prime Day deals, I still recommend Fitbit's top tracker
Update July 16: I cross-checked the prices with other retailers and added the Fitbit Luxe deal at Walmart
I don't wear a Fitbit—I'm a techy fitness editor who likes tracking geeky things like training load—but I love what Fitbit offers. Namely an easy-to-use device and app that keep tabs on the fundamentals and can nudge you towards better habits. For most people that's all they need and want.
For this Prime Day there's one standout deal I'd recommend over everything else, the Fitbit Charge 6 for $99.95. That brings the price down to where it was on Black Friday 2023 and the Charge 6 is the latest Fitbit (except for the Fitbit Ace LTE which is for kids) so it is more closely integrated with Google services such as Google Maps, YouTube and Google Pay.
The Charge 6 doesn't include some of the more advanced health-tracking metrics of Fitbit smartwatches (which are both discounted for Prime Day), but I'm not convinced it's worth paying more for the device and then also committing to pay more every month for Fitbit Premium to access all of the advanced features.
There is one caveat though—I've found the Fitbit Luxe reduced to $98.95 at Walmart. The Luxe isn't anywhere near as advanced as the Charge 6 for exercise tracking, but it's slimmer and if only you're general activity tracking you may prefer the sleeker profile.
So you can see your options, I've listed all of the options below so you can make up your own mind. It's worth noting that the best prices are all on the current line-up.
Amazon Prime Day Fitbit Deals
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Walking injuries are common, but an exercise physiologist says you can avoid them by warming up with these two exercisesAn exercise physiologist wishes everyone would do these exercises
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A certified strength trainer dispels the most common myth she hears from women reluctant to start strength trainingSwerve this common misconception to embrace strength training in 2026
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Get your feet winter-ready for less than $85 with this waterproof walking shoe—sale ends tonightSave nearly $50 on these waterproof shoes
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“I’ve never felt so relaxed”—get 52% off this best-selling acupressure mat on AmazonDeal Get this effective relaxation tool for under $15 today
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I test walking shoes for a living and my favorite budget pick is under $60 in the Prime Big Deal Days saleYou don’t have to compromise on quality with this wallet-friendly find
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I’m going back to the gym for the first time in years—here are eight things under $15 I’m shopping in Amazon’s Big Deal Days saleShop budget-friendly gym essentials
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I test walking shoes every day and these are my two favorites from Skechers—now up to 32% cheaper for Amazon Prime Big Deal DaysDeal These competitively priced shoes are even cheaper for Prime Day
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Hoka’s latest Clifton shoe is reduced for Amazon Big Deal Days and it’s the best Hoka I’ve ever testedGet $20 off this 2025 release
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I've been working out at home for five years—here are nine things I couldn’t live withoutShop my favorite home workout gear in the Amazon Prime Big Deal Days sale
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I’m a fitness writer and this is the best kettlebell deal I’ve seen so far this Prime DayDeal I love cast iron kettlebells like this one, which has been reduced by 36%
