The best early Black Friday fitness deals for 2024

Black Friday fitness deals have come early. While the event technically kicks off on November 29, lots of brands have already gone live with their discounts. This means that rather than frantically scrolling for bargains on Black Friday itself, you can relax and shop for the whole month.

However, there’s still a lot of price gauging around, with some retailers hiking the cost of an item then dropping it dramatically, so the savings look more significant. To save you from falling into that trap, I’ve tracked the prices of all of the items below.

These recommendations all come from me and the team at Fit&Well, a bunch of fitness enthusiasts who love swinging around weights, sampling protein powders and testing out gym equipment.

If you're looking for more specific discounts, have a look at our other round-up pages: Black Friday Fitbit discounts, Black Friday rowing machines, Black Friday weights deals and Black Friday protein powder.

Quick links

• Amazon US: Deals on fitness trackers and resistance bands
• Target: Discounts on all kinds of sports equipment
• Dick’s Sporting Goods: Savings on treadmills, weights and more
• Walmart: Get adjustable dumbbells and cardio machines for less
• Best Buy: Discounted massage guns and more 💪
• MyProtein: Up to 50% of powders, bars and snacks

Black Friday fitness trackers

Black Friday shoe deals

Black Friday weights

Black Friday rowing machine deals

Black Friday protein powders

Previous deals

Below are the top deals we've seen in previous years. We'll leave these deals here so you can compare past and current pricing.

• Bowflex SelectTech 552 adjustable dumbbell: was $429, reduced to $349 at Bowflex
• BalanceFrom 3-piece kettlebell set: was $44.99, reduced to $19.99 at Walmart
• TOMSHOO 6-piece resistance band set: was $27.99, reduced to $24.99 at Walmart
• Hydrow Wave Rowing Machine: was $1,895, reduced to $1,695 at Amazon
• Echelon Row-S Rowing Machine: was $1,599, reduced to $605.03 at Amazon
• Aviron Impact Series Rower: was $1,899, reduced to $1,499 at Aviron
• Peloton Tread: was $3495, reduced to $2695 at Dicks Sporting Goods
• NordicTrack EXP 7i Treadmill: was $1999.99, reduced to $1099.99 at Dick's Sporting Goods
• YOSUDA Indoor Cycling Bike: was $439.99 reduced to $249.99 at Amazon
• Fitbit Charge 6: was $159.95 reduced to $99.95 at Amazon
• Fitbit Sense 2: was $299.95, reduced to $199.95 at Amazon
• Fitbit Versa 4: was $199.95, reduced to $149.95 at Amazon

How to find the best Black Friday and Cyber Monday fitness deals

To get the most out of the online Black Friday and Cyber Monday sales, take a look at these simple rules for the big weekend:

• Keep checking back: we’ll be updating this page regularly.
• Shop around: Some deals are going to look fantastic, with huge price cuts, but occasionally some of these prices will have been inflated before being cut. Look at other stores to find out the real value of what you're buying.
• Check the stock levels: Most retailers will flag a product with a small message when it's low in stock. Look for this before deciding to go elsewhere, as you may come back and find it all gone.
• Get a Prime account: To really get the best out of Amazon (including free shipping), you'll want a Prime account. If you don't want to continue with the benefits Prime membership delivers, then just cancel the trial.
• Pay securely: Scammers are out there looking for your card details. Credit cards offer a more secure way to pay than debit cards, or you can set up your card on services like PayPal for an extra layer of protection.
• Aim for the big-ticket items first: Proportionately, you'll get the biggest savings on the biggest items. If you've been considering buying one of the best treadmills or an expensive fitness watch for a while, now is the time to shop around and pull the trigger.